Ohio State has secured a trademark for “Urban Meyer” and “Urban Meyer Knows” in an effort to protect the team's head coach from unauthorized apparel bearing his name and likeness, according to The Columbus Dispatch.
The school's director of trademark and licensing services, Rick Van Brimmer, says that money from the copyright will be split between the university and Meyer.
The action was taken after the school saw a rise in shirts featuring Meyer's name being sold without the permission of the school or coach following the team's national championship in January.
“Based on his celebrity status, there are people who have used it on product without permission and [we] have had to approach them,” [Van Brimmer] said. “This just affords us another level of legal protection.”