The Kings put a dog in charge of their Instagram for the night

Sunday January 24th, 2016

The Sacramento Kings launched a genius social media campaign on Saturday night, putting a Corgi in charge of their Instagram.

No, “Minnie the Corgi” was not actually tweeting, or posting videos, because Minnie is a dog. But she did assist her owner, Kevin Chiu, it was nothing short of amazing.

Minnie’s presence was felt on several different platforms.

Exhibit 1: Twitter


Exhibit 2: Vine

“Dajsuwolaiapqpsb!!!!” the caption read.


​Exhibit 3: Instagram


Tip-off! (Via Guest Instagrammer @kevinur2cool) #CorgiTakeover

A photo posted by Sacramento Kings (@sacramentokings) on

Exhibit 4: Snapchat

Exhibit 5: The public address

That’s right!


#MinnieTheCorgi taking over PA Announcer duties tonight (Via Guest Instagrammer @kevinur2cool)

A photo posted by Sacramento Kings (@sacramentokings) on

Bless you, Sacramento Kings.

- Kenny Ducey

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