The Kings put a dog in charge of their Instagram for the night

The Sacramento Kings launched a genius social media campaign on Saturday night, putting a Corgi in charge of their Instagram account.

The Sacramento Kings launched a genius social media campaign on Saturday night, putting a Corgi in charge of their Instagram.

No, “Minnie the Corgi” was not actually tweeting, or posting videos, because Minnie is a dog. But she did assist her owner, Kevin Chiu, it was nothing short of amazing.

Minnie’s presence was felt on several different platforms.

Exhibit 1: Twitter

Exhibit 2: Vine

“Dajsuwolaiapqpsb!!!!” the caption read.

​Exhibit 3: Instagram

Exhibit 4: Snapchat

AHHHHH @SacramentoKings SNAPCHAT pic.twitter.com/6cEMv6jkoS

— Christina 🌊 (@christinadunnn) January 24, 2016

Exhibit 5: The public address

That’s right!

Bless you, Sacramento Kings.

- Kenny Ducey