Watch: LeBron James picked up a shift at a pizza place
Get breaking news and SI’s biggest stories instantly. Download the new Sports Illustrated app (iOS or Android) and personalize your experience by following your favorite teams and SI writers.
Since before Uncle Drew ever picked up a basketball, brands have been putting celebrities under piles of makeup to have them interact with unsuspecting fans, but a new video from Blaze Pizza puts a new spin on the concept, sending LeBron James out with no disguise other than a new name: “Ron.”
• Watch: Kobe Bryant asks fans to hate him in new Nike ad
The girl who tells “Ron” he looks like Dwyane Wade probably cringes every time she watches this.
James is a founding investor in the Blaze Pizza chain, which hopes to have 500 locations in the United States by 2020, and left his longtime position as a McDonald’s spokesperson last year to become the face of the franchise, according to Business Insider.
