Watch an inebriated Bob Odenkirk explain the White Sox’ Disco Demolition disaster.
Bill Veeck had plenty of zany promotional ideas, but none were as disastrous as Disco Demolition Night.
One night in 1979, Veeck decided to let a local DJ blow up some disco records in centerfield at Comiskey Park between games of a doubleheader. What happened next was, well, actually, I’ll just let an inebriated Bob Odenkirk on Comedy Central’s Drunk History take it away from here.
If you’re surprised that Odenkirk, despite being liquored up, nailed the details of the story (right down to the 98-cent ticket price), don’t be. He’s friends with Steve Dahl, the DJ involved in the infamous promotion, and wrote the foreword to the book Dahl wrote about that night.