This was legitimately creative.
Let me start by saying that I’m over NBA teams trolling each other on Twitter. My feed is cluttered as it is. I’m annoyed a lot of the time when teams co-opt popular slang and repurpose it for their corporate branding needs. I’m also a hater.
But the second important part of this blog post is that the Kings beat the stumbling Cavs in Cleveland, in overtime, and actually did something great.
It is here:
Although there’s really no telling how long the Kings have had that in their back pocket — I won’t look up the last time they won a game in Cleveland — this is good and artistic and thoughtful.
So is this:
What’s not as cool is the Hawks trying to elbow their way into the conversation.
Good tweeting guys.— Atlanta Hawks (@ATLHawks) January 26, 2017
Stay out of it, other NBA teams. Let the Kings have their moment. God knows there haven’t been too many of them this season.