From the talking baby to the office linebacker, here are the best Super Bowl commercials over the years.
Commercials have become an integral part of the Super Bowl viewing experience. They're the main attraction for non-football fans, and marketers spend an inordinate amount of time and money (a 30-second spot is reportedly going for more than $5 million this year) to produce advertising gold. When you have a chance to get your product in front of about 115 million people, that's an opportunity you don't want to waste.
Some ads are complete flops and most produce just a light chuckle, but the best of the best stick with us for years. Here are 15 of the finest.
E-Trade: Talking Baby (2003)
This commercial went over so well that E-Trade used talking babies in its ads until 2014.
Career Builder: Monkeys (2006)
Putting a monkey in a suit is an investment that generally pays off. Shoutout to the boss puffing on a cigar and burning cash.
Wendy's: Where's The Beef? (1984)
You know a commercial has done its job when its catchphrase becomes a part of everyday speech.
Old Spice: The Man Your Man Could Smell Like (2010)
The tickets are now diamonds, and he's on a horse. It doesn't get any better.
Snickers: You're Not You When You're Hungry (2010)
Call me a cynic, but in today's league the hit on grandpa in the end would have been flagged for 15.
Doritos: House Rules (2010)
Two. Simple. Rules.
Xerox: Monk (1976)
Forty years later and this gem has aged beautifully. Maybe not the funniest, but just an all-around great commercial.
Budweiser: Frogs (1995)
If the point of a commercial is to get the name of the product stuck in your head, this is the GOAT.
Shock Top: Unfiltered Talk (2016)
Just two dudes talking trash. I'm giving the edge to the orange peel.
Reebok: Terry Tate: Office Linebacker (2003)
Still trying to figure out how Terry Tate is even tangentially related to Reebok the brand.
Budweiser: Replay (2003)
Brevity is the sole of wit. Iconic.
Bud Light: Work This Party (2010)
T-Pain was on top of the world in 2010, which is also the early favorite for best Super Bowl commercial year ever.
Nationwide: Life Comes at You Fast (2007)
Kevin Federline was already washed as hell in 2007? Damn.
Doritos: Time Machine (2014)
While the 30 seconds of TV time it took cost about $5 million, the amateur-made ad cost a whopping $200. "Time Machine" was the winner of Doritos' "Crash The Superbowl" contest, which is how it got that airtime.
Bud Light: Slap (2007)
Don't be surprised if Tom Brady brings The Slap back after he takes the Lombardi from Roger Goodell.