The Maya Rudolph Clam M&M’s Super Bowl Commercial Did Not Go Over Well

Clams? Really?

Super Bowl ads all have one unifying goal in mind: to be remembered. And regardless of how you feel about it, this year’s M&M’s spot seems certain to do just that.

With new spokesperson Maya Rudolph front and center, the popular candy company went with a unique approach to this year’s big commercial: M&M’s, but with clams.

That’s right, clams. Take a look below.

That’s an interesting approach when trying to make your product as appealing as possible. Rudolph is among the best in the business at committing to the bit, and she predictably goes full tilt in selling clam M&M’s as hard as she possibly can.

While that level of dedication is something to be applauded, not everybody who watched the spot came away feeling positive. There were a lot of confused and annoyed reactions on social media, with folks clearly imagining what that unholy creation might taste like if clam M&M’s were actually real.

So what did you think of the spot? Check out some of the most notable Twitter responses.

M&M's Chief Marketing Officer: Let's make an ad of a fake disgusting M&M's product that could only make people feel sick about our actual product.

Ad firm: How about chocolate covered clams?

CMO: Yeah, that's awesome.

— Darren Rovell (@darrenrovell) February 13, 2023

just saw a maya rudolph m&m’s commercial #SuperBowlLVII https://t.co/eP33AM8ulX

— lily (@filmblvd) February 13, 2023

M&M’s has fallen out of favor completely with me after that commercial…

— 🏁 Will 🏁 (@Will_RCR_8) February 13, 2023

WTF was that M&M's commercial?

— janice (@chestnuthell) February 13, 2023

Can we agree M&M’s had the worst marketing strategy and Superbowl commercial this year

— Manny (@BeastModeManny) February 13, 2023

What the heck was that M&M's commercial? pic.twitter.com/pXJGwjEUfL

— Ryan Moyer (@RyanMoyer10) February 13, 2023

Officially the first funny commercial of the Superb Owl: Maya Rudolph singing about M&M’s filled with clams pic.twitter.com/9aUxfyzZNm

— Merry Prankster 🇵🇸 (@sam_hates_music) February 13, 2023

Wow!! That was a terrible M&M's SuperBowl commercial. #SuperBowl

— Randy Ragsdale (@SashaMania36) February 13, 2023