Traina Thoughts: Low Ratings for the NBA Finals Are Concerning

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Video Rating:
TV-G
Video Duration:
4:22

NBA Finals ratings have hit records lows through the first three games even with a series featuring LeBron James. But how concerning should the numbers be for the league and what could be the reasons for such a big decline from last season? Sports Illustrated host Robin Lundberg discussed the significance of the early returns on NBA Finals viewership with SI media columnist Jimmy Traina.