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Ratings for the NBA Finals have been poor despite the presence of LeBron and the Lakers
NBA Finals ratings have hit records lows through the first three games even with a series featuring LeBron James.
NBA Finals ratings have hit records lows through the first three games even with a series featuring LeBron James. But how concerning should the numbers be for the league and what could be the reasons for such a big decline from last season? Sports Illustrated host Robin Lundberg discussed the significance of the early returns on NBA Finals viewership with SI media columnist Jimmy Traina.
