Skip to main content
Halos Today

Fan Sends Message To Angels Owner Arte Moreno — In The Sky

One fan delivered a high and tight pitch to the Angels owner in Los Angeles
Angels catcher Sebastián Rivero (38) reacts at first base after hitting an RBI single against the Los Angeles Dodgers during the second inning at Dodger Stadium on June 7.
Angels catcher Sebastián Rivero (38) reacts at first base after hitting an RBI single against the Los Angeles Dodgers during the second inning at Dodger Stadium on June 7. | William Liang-Imagn Images

In this story:

The airspace over Dodger Stadium is often crowded with advertisements trailing behind small aircraft. Typically, the advertisers save their fuel for nationally televised games — Sunday Night Baseball, the postseason or, recently, the All-Star Game. Usually they're trying to sell something.

Sunday's game between the Dodgers and Angels was not a national broadcast. Nonetheless, one fan used it to send a message not intended for the masses but for one man: Angels owner Arte Moreno.

One Reddit user uploaded a photo of the plane to the Angels subreddit, where the message trailing behind it was visibly clear: "ARTE MORENO — SELL THE TEAM!!!"

ARTE MORENO - SELL THE TEAM!!!
notcrappyofexplainer on Reddit

It is hardly the first message of its kind. It won't be the last, so long as the Angels are languishing in the standings and the team is owned by the man who bought the franchise from Disney in May 2003.

Taking the message to Los Angeles — literally bypassing the freeway amid the Freeway Series — is unusual. For what it's worth, Moreno was the subject of a column just one week ago by Los Angeles Times columnist Bill Plaschke. The message was the same: sell the team.

The column, like the Reddit photo, got its share of love on social media.

The fans' angst is easy to pinpoint.

The Angels own the longest active streak of sub-.500 finishes in Major League Baseball. Their 10-year streak is the longest in the franchise’s six-plus decades of existence. It has been 16 seasons since the Angels last reached the American League Championship Series.

Despite ample chances to rebuild by trading talented major leaguers for prospects, the Angels have resisted every attempt to do so under Moreno. As a result, ESPN has ranked their farm system between 25th and 30th every year since the end of the 2021 season. Hope is not on the horizon.

The team's malaise is hurting Moreno at the gate, too. Last year the Angels fell short of the 3 million attendance mark for the sixth straight season — a threshold they passed every year from 2003-19.

Amid arguably the worst stretch in franchise history, Moreno is the one constant. It's no wonder fans are taking to new mediums to get their message across.

Add us as a preferred source on Google

Loading recommendations... Please wait while we load personalized content recommendations


Published
J.P. Hoornstra
J.P. HOORNSTRA

J.P. Hoornstra is an On SI Contributor. A veteran of 20 years of sports coverage for daily newspapers in California, J.P. covered MLB, the Los Angeles Dodgers, and the Los Angeles Angels (occasionally of Anaheim) from 2012-23 for the Southern California News Group. His first book, The 50 Greatest Dodgers Games of All-Time, published in 2015. In 2016, he won an Associated Press Sports Editors award for breaking news coverage. He once recorded a keyboard solo on the same album as two of the original Doors.

Share on XFollow jphoornstra