UFC champion Ronda Rousey files for “Do Nothing B----” trademark
Ronda Rousey has filed to trademark her “Do Nothing B----” catchphrase, as well as its abbreviation “DNB,” according to a report by ESPN's Darren Rovell.
The UFC female bantamweight champion explained the meaning of the catchphrase before her 34-second win over Bethe Correia on Aug. 1.
A “Do Nothing B----” is a female who “tries to be pretty and be taken care of by someone else,” Rousey said.
The 28-year-old denied her personal association with a “DNB” because “there's not a single muscle on [her] body that isn't for a purpose.”
On Aug. 6, Rousey tweeted that a shirt featuring her catchphrase would be on sale for just two weeks, with proceeds going to charity. Nearly 50,000 shirts have been sold since the release.
Rousey's company, Rowdy Rousey Inc., has also recently filed trademark requests for “Armbarnation,” “Rowdy Ronda Rousey,” as well as the rights to her name if used on apparel.
Rousey made an estimated $6.5 million in UFC earnings and endorsements from June 2014 to June 2015, becoming the eighth-highest paid female athlete during that stretch of time.
The undefeated champion announced Friday that her next fight will take place on Jan. 2 against Holly Holm.
- Kayla Lombardo