Nike failed to match the 13-year, $200 million offer Adidas extended to James Harden, meaning the Houston Rockets guard will begin wearing Adidas apparel on Oct. 1.
Nike failed to match the 13-year, $200 million offer Adidas extended to James Harden, meaning the Houston Rockets guard will begin wearing Adidas shoes on Oct. 1, reports ESPN's Darren Rovell. Adidas spokesman Michael Ehrlich confirmed the deal.
Adidas offered Harden the deal at the beginning of the month, giving Nike until the end of this week to match the deal or lose their long-time client. Harden's contract with Nike had recently expired.
The contract outmatches the five-year, $80 million contract extension Harden signed with the Rockets in 2012.
“We've invited James Harden to join Adidas,” Ehrlich said in a statement. “We're a brand of creators and he truly embodies what that means with his approach to the game, his look and his style on and off the court. He's coming off a historic season where he won the scoring title and was voted MVP by his peers. His connection with fans is unparalleled and unprecedented and he can take the game, our brand and the industry to new heights.”
The shoe and apparel company is expected to create a signature shoe for Harden, as well as a Harden apparel line.
Adidas paid $400 million to become the official uniform sponsor of the NBA for 11 seasons, but Nike is set to take over that right following the 2016-17 season.
- Erin Flynn