The Sacramento Kings introduced new uniforms equipped with new logos and team phrases.
With new logos come new uniforms, and in Sacramento that means four new designs and patterns filled with refreshed Kings colors and emblems—all with 3-D fan viewing.
Purple and granite dominate Sacramento’s new looks, with both the away and “city” uniforms based in purple and highlighted in granite. The away uniform has “Kings” across the chest, while the city top has “SAC.” The home look features purple lettering and trim on a white base with granite accents. All three uniforms have a small crown above the lettering on the jersey top and the “SAC” crown logo on the side of the shorts.
You’ll find a different design direction on the “global” uniform, which includes a continuous “S” pattern inspired by an emblem on the city’s flag running horizontally throughout the black jersey. The design runs through the shorts up to a single granite stripe, reminiscent of the team’s first black uniforms in 1994. The primary emblem on the shorts takes inspiration from the classic Kings logo, and the lion logo appears above the white “Kings” wordmark on the chest.
Granite was promoted heavily as a color in the refreshed brand identity, a tie to the rock from the local Sierras used in the foundation of Sacramento’s new arena.
“Our bold modern look represents our commitment to Sacramento and the pride of this region,” says Chris Granger, Kings president. “Sacramento Proud will be on display at home, on the road and across the globe.”
The baby blue uniforms the Kings wore this past season in select home games, a salute to the uniforms from 1985–1990, will return next season as a fifth uniform option for the Kings.
To continually tie to the baby blue origins of the team’s early Sacramento days, a baby blue band runs along the base of the collar of all new uniforms and three baby blue stitches run perpendicular to the seam on the right side of the jersey. The three separate stitches “stand for the three elements that form the soul of our franchise: our city, our pride and our foundation.” A baby blue “Sacramento Proud” tab also tucks into the base of the jerseys.
Sacramento wants fans to fully engage in the new look, so it has set up virtual reality viewing at a pair of team stores in town and will release 360 degree and YouTube virtual reality cardboard friendly video of the uniform.
Tim Newcomb covers sports aesthetics—stadiums to sneakers—and training for Sports Illustrated. Follow him on Twitter at @tdnewcomb.