LeBron James Doubles Down on Desire to Play Alongside Sons in NBA With New Commercial

LeBron James has mentioned several times that he wants to play with his firstborn son, Bronny, in the NBA. And in August 2022, he admitted he has thought about playing with his younger son, Bryce, as well.

With that in mind, the Lakers great appeared to double down on his goal of playing alongside both sons in a new commercial released Monday. 

During the ad for Beats By Dre, James is seen wearing the popular headphones while his wife, Savannah, narrates the commercial. At the 1:30 mark, she hints that James will play with both Bronny and Bryce. 

“Tell them you’re not done until you play with your son. Then do that—again,” she said. 

When Savannah said the word “again,” the close-up on Bronny’s face turns to a close-up of Bryce.  

For James to play with both of his sons, he’d have to play at least until the 2026–27 season. Bronny is currently a freshman at USC, and Bryce is a junior in high school. Under current NBA rules, the earliest Bryce could become eligible for the draft is 2026. At the start of that NBA season, LeBron would be 41 years old. 

The four-time NBA champion is entering his 21st NBA season, and it appears he’s aiming to make it to year 24 at the very least.