Jimmy Butler Files ‘Emo Jimbo’ Trademark After Viral Heat Media Day Appearance

The forward intends on selling clothing with the phrase written on it.

The internet couldn’t get enough of Jimmy Butler’s media day appearance ahead of the 2023–24 season as he debuted “Emo Jimmy.”

The look included Butler sporting straightened hair and a pair of new piercings, one above his eyebrow and one in his nose.

Now fans can expect more “emo” content from the Heat star as he filed a new trademark for the term “EMO JIMBO.” The reasoning for his filing is so he can sell clothing, such as shirts and hoodies, with the phrase on it. 

Jimmy Butler has filed a new trademark for:

"EMO JIMBO"

The filing claims that @JimmyButler plans to sell "EMO JIMBO"-branded clothing.

The nickname comes from when Butler showed up to media day with a new hairdo, claiming he was in his "emo state."#HEATCulture #NBATwitter pic.twitter.com/UumJWk7q2c

— Josh Gerben (@JoshGerben) November 29, 2023

Butler’s emo look will be seen throughout the NBA season as he took his official team photos with the straightened hair and piercings.

The 34-year-old quickly returned to his original style after the media day frenzy.

This wasn’t the first time the forward debuted a new look at media day. Last season, Butler showed up with dreadlocks and the picture went viral, becoming his profile picture used during broadcasts for much of the year.