De’Aaron Fox and Steph Curry Land in China for Sneaker Event

NBA star point guards Fox and Curry head to China for the 2024 Curry Brand Tour.

April 30, 2023; Sacramento, California, USA; Golden State Warriors guard Stephen Curry (30) hugs Sacramento Kings guard De'Aaron Fox (5) after game seven of the 2023 NBA playoffs first round at Golden 1 Center. Mandatory Credit: Kyle Terada-Imagn Images | Kyle Terada-Imagn Images

The Sacramento Kings rarely have stars that are known globally, but the emergence of De'Aaron Fox has been astounding. The star point guard has been one of the league's best for a couple of years, but his recent shoe deal is taking him around the world.

Last October, Fox inked a monumental deal with Curry Brand, a branch of Under Armor led by Golden State Warriors star Steph Curry, becoming the first NBA athlete to sign with the exclusive brand.

More recently, Curry Brand and Fox announced the Kings star will be launching his first signature shoe. A first look at the sneaker dropped on Monday, showing off his logo and a Sacramento-inspired colorway.

A FIRST LOOK at @swipathefox’s first signature sneaker with Curry Brand, the Fox 1 🦊 pic.twitter.com/SH76zM9rwO

— B/R Kicks (@brkicks) September 9, 2024

On Tuesday, Under Armor posted a video of Fox and Curry landing in China for the 2024 Curry Brand Tour, with a group of fans swarming them to show support. Funny enough, the fans completely overlook the Sacramento star as he walks by, while Curry gets the superstar treatment.

.@StephenCurry30 and @swipathefox have touched down in China for the 2024 Curry Brand Tour 🇨🇳 pic.twitter.com/hxYIrfy3VJ

— Under Armour Basketball (@UAbasketball) September 11, 2024

Fox has already cemented himself as one of the league's top point guards, but traveling the world as part of the Curry Brand will certainly elevate him as more of an icon. Despite Fox and Curry being NorCal and division rivals, their partnership with the Curry Brand helps them both tremendously.

Fox fully embracing the Curry Brand and becoming a global representative could certainly lead to future NBA player additions for the shoe line.

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