Luka Doncic could be marketing gold for the NBA

Dallas Mavericks phenom Luka Doncic is still a free agent in terms of signing a sneaker deal. Considering Doncic’s unbelievable talent and global appeal it begs the question; how marketable can he be?

Dallas Mavericks phenom Luka Doncic is still a free agent in terms of signing a sneaker deal. Considering Doncic’s unbelievable talent and global appeal it begs the question; how marketable can he be? SI’s Robin Lundberg breaks down how Doncic’s style of play as well as his international’s roots may lead him to be marketing gold for the NBA.