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Are the 49ers Afraid to do a Full Rebuild?

If they're going to recalibrate for the next year or two, why are Trent Williams, George Kittle and Christian McCaffrey still on the team?
Jan 5, 2025; Glendale, Arizona, USA; San Francisco 49ers head coach Kyle Shanahan against the Arizona Cardinals at State Farm Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images
Jan 5, 2025; Glendale, Arizona, USA; San Francisco 49ers head coach Kyle Shanahan against the Arizona Cardinals at State Farm Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images | Mark J. Rebilas-Imagn Images

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The 49ers won't say that they're rebuiding.

Instead, they say they're resetting and recalibrating, whatever that means. It sounds scientific like the 49ers are making microscopic tweaks to their team. When in reality, they let nine starters leave in free agency this offseason. They gutted half of their team.

Why stop there?

The Super Bowl clearly is closed for 2025. They currently lead the league in dead cap space. They would need Christian McCaffrey to stay healthy and a bunch of rookies to play like Pro Bowlers just to make the playoffs. At best, their Super Bowl window will reopen in 2026 if they ace the next two drafts. Realistically, it might not reopen until 2027.

So why are the 49ers holding onto so many older, expensive players?

If they're going to recalibrate for the next year or two, why are Trent Williams, George Kittle and Christian McCaffrey still on the team? Why waste their time? They could be retired by the time the 49ers are legitimate contenders again.

And why would the 49ers even consider paying Brock Purdy more than $40 million per season if they don't expect to contend in the near future? What would they be paying for? Mediocrity?

The 49ers should embrace a full rebuild. They're already halfway there. Go all in. Trade Kittle, Williams and McCaffrey while they still have value. Trade Purdy and draft a quarterback in Round 1 or 2. Start the clock over. Build a new team that might be better than the ones that lost in the Super Bowl.

Move on already.

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Grant Cohn
GRANT COHN

Grant Cohn has covered the San Francisco 49ers daily since 2011. He spent the first nine years of his career with the Santa Rosa Press Democrat where he wrote the Inside the 49ers blog and covered famous coaches and athletes such as Jim Harbaugh, Colin Kaepernick and Patrick Willis. In 2012, Inside the 49ers won Sports Blog of the Year from the Peninsula Press Club. In 2020, Cohn joined FanNation and began writing All49ers. In addition, he created a YouTube channel which has become the go-to place on YouTube to consume 49ers content. Cohn's channel typically generates roughly 3.5 million viewers per month, while the 49ers' official YouTube channel generates roughly 1.5 million viewers per month. Cohn live streams almost every day and posts videos hourly during the football season. Cohn is committed to asking the questions that 49ers fans want answered, and providing the most honest and interactive coverage in the country. His loyalty is to the reader and the viewer, not the team or any player or coach. Cohn is a new-age multimedia journalist with an old-school mentality, because his father is Lowell Cohn, the legendary sports columnist for the San Francisco Chronicle from 1979 to 1993. The two have a live podcast every Tuesday. Grant Cohn grew up in Oakland and studied English Literature at UCLA from 2006 to 2010. He currently lives in Oakland with his wife.

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