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Is the 49ers' Biggest Rival the Kansas City Chiefs?

For years, the 49ers' biggest rival was the Dallas Cowboys.
Feb 11, 2024; Paradise, Nevada, USA; San Francisco 49ers quarterback Brock Purdy (13) against the Kansas City Chiefs in Super Bowl LVIII at Allegiant Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images
Feb 11, 2024; Paradise, Nevada, USA; San Francisco 49ers quarterback Brock Purdy (13) against the Kansas City Chiefs in Super Bowl LVIII at Allegiant Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images | Mark J. Rebilas-Imagn Images

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For years, the 49ers' biggest rival was the Dallas Cowboys.

Then, the Cowboys embraced relentless mediocrity, and the 49ers' rival became the Seattle Seahawks. Then, the Legion of Boom got old, and the 49ers' rival became the Rams, a rivalry which only intensified when the Rams moved from St. Louis back to Los Angeles.

But during the past five years, the 49ers' biggest games have come against the Kansas City Chiefs, with the Chiefs winning all of them. That's why Sports Illustrated says the Chiefs are the 49ers' biggest rival.

"Maybe the correct answer here is the Rams, but Shanahan and 49ers players might spend the rest of their lives thinking about the two Super Bowl losses to the Chiefs," writes Sports Illustrated's Gilberto Manzano.

"It might sting more knowing that Philadelphia managed to avenge its 2023 Super Bowl loss to Kansas City with a blowout victory in February. San Francisco had Kansas City on the ropes twice and couldn’t finish the job on the biggest stage either time.

"The 49ers’ Super Bowl window might not be completely shut, but they lost plenty of talent in the offseason after missing the postseason in 2024. Oh, what could have been had Shanahan not elected to receive the ball first in overtime of Super Bowl LVIII."

Or, if Shanahan hadn't abandoned the run in the third quarter when the 49ers had the lead. That's when Shanahan called 11 passes and just 3 runs despite having prime, pre-bilateral-Achilles-tendonitis Christian McCaffrey in the backfield.

Which means the Chiefs are not the 49ers' biggest rival. The 49ers beat themselves in those Super Bowls. Their rival is the ability to finish.

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Grant Cohn
GRANT COHN

Grant Cohn has covered the San Francisco 49ers daily since 2011. He spent the first nine years of his career with the Santa Rosa Press Democrat where he wrote the Inside the 49ers blog and covered famous coaches and athletes such as Jim Harbaugh, Colin Kaepernick and Patrick Willis. In 2012, Inside the 49ers won Sports Blog of the Year from the Peninsula Press Club. In 2020, Cohn joined FanNation and began writing All49ers. In addition, he created a YouTube channel which has become the go-to place on YouTube to consume 49ers content. Cohn's channel typically generates roughly 3.5 million viewers per month, while the 49ers' official YouTube channel generates roughly 1.5 million viewers per month. Cohn live streams almost every day and posts videos hourly during the football season. Cohn is committed to asking the questions that 49ers fans want answered, and providing the most honest and interactive coverage in the country. His loyalty is to the reader and the viewer, not the team or any player or coach. Cohn is a new-age multimedia journalist with an old-school mentality, because his father is Lowell Cohn, the legendary sports columnist for the San Francisco Chronicle from 1979 to 1993. The two have a live podcast every Tuesday. Grant Cohn grew up in Oakland and studied English Literature at UCLA from 2006 to 2010. He currently lives in Oakland with his wife.

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