How 49ers CEO Jed York has Changed

49ers CEO Jed York has done some bad things since he took over the team in 2008. But the worst thing he ever did was run off head coach Jim Harbaugh without having a quality replacement ready.
That was inexcusable. Harbaugh was a winning coach, and York replaced him with Jim Tomsula -- a defensive line coach. One of the worst head coaches in NFL history. York fired Tomsula after just one year. Had no choice. Then York hired Chip Kelly -- a loser. Just as bad as Tomsula, if not worse. Kelly won two games in 2016 and York fired him after just one year. Had no choice. York had to fire two coaches in two years before he found Harbaugh's replacement.
If York weren't the son of the owner, he probably would have gotten fired by now. He got a second chance most people wouldn't get, and he knows it. Has to know it.
York was too tough on Harbaugh. When Harbaugh took the 49ers to the Super Bowl and lost, he asked York for a contract extension, just as Shanahan did this year. But York refused Harbaugh. Told him the 49ers don't hang NFC Championship banners. Meaning the 49ers have the highest standards.
That basically was the end of the relationship between York and Harbaugh. York poisoned it needlessly.
York knows what can happen if he alienates his head coach. And he has to know he can't drive away Shanahan after driving away Harbaugh. Can't run off two winning head coaches.
So York changed, and gave Shanahan an extension for winning an NFC Championship.
I wonder how Harbaugh feels.
For more on this topic, watch the segment below from the latest episode The Cohn Zohn.

Grant Cohn has covered the San Francisco 49ers daily since 2011. He spent the first nine years of his career with the Santa Rosa Press Democrat where he wrote the Inside the 49ers blog and covered famous coaches and athletes such as Jim Harbaugh, Colin Kaepernick and Patrick Willis. In 2012, Inside the 49ers won Sports Blog of the Year from the Peninsula Press Club. In 2020, Cohn joined FanNation and began writing All49ers. In addition, he created a YouTube channel which has become the go-to place on YouTube to consume 49ers content. Cohn's channel typically generates roughly 3.5 million viewers per month, while the 49ers' official YouTube channel generates roughly 1.5 million viewers per month. Cohn live streams almost every day and posts videos hourly during the football season. Cohn is committed to asking the questions that 49ers fans want answered, and providing the most honest and interactive coverage in the country. His loyalty is to the reader and the viewer, not the team or any player or coach. Cohn is a new-age multimedia journalist with an old-school mentality, because his father is Lowell Cohn, the legendary sports columnist for the San Francisco Chronicle from 1979 to 1993. The two have a live podcast every Tuesday. Grant Cohn grew up in Oakland and studied English Literature at UCLA from 2006 to 2010. He currently lives in Oakland with his wife.
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