Why the 49ers Need to Hire an Offensive Coordinator

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The 49ers don't have a head coach. They have an offensive coordinator who runs the team.
Of course, I'm talking about Kyle Shanahan. Technically, he's both the head coach and the offensive coordinator, but he seems to take one job much more seriously than the other. He always has his face in his playsheet. When his defense is on the field, he's looking at his plays trying to script his next drive, like an offensive coordinator. A head coach would watch the game.
Watching the game has its advantages. Doing so allows the head coach to respond to the flow of the game, which Shanahan struggles to do, as evidenced by the three double-digit leads he has blown in his three Super Bowl appearances (all losses).
Shanahan is hyperfocused on his scheme. It's his pride and joy. But his scheme hasn't delivered the 49ers a Lombardi Trophy, even when he's had the best roster in the NFL as he has this past season. And that's because Shanahan the head coach finds ways to lose.
Shanahan the head coach didn't know the playoff overtime rules, which is why he wanted the ball first, not second, a big no-no. That's because Shanahan the offensive coordinator was focused on the next play call, as usual.
Shanahan needs to delegate play calling. He needs to hire an offensive coordinator -- the Chiefs have one, and they're the gold standard, not the 49ers. If Andy Reid needs an offensive coordinator, then so does Shanahan.
Get over yourself, Kyle. Stop trying to control everything.

Grant Cohn has covered the San Francisco 49ers daily since 2011. He spent the first nine years of his career with the Santa Rosa Press Democrat where he wrote the Inside the 49ers blog and covered famous coaches and athletes such as Jim Harbaugh, Colin Kaepernick and Patrick Willis. In 2012, Inside the 49ers won Sports Blog of the Year from the Peninsula Press Club. In 2020, Cohn joined FanNation and began writing All49ers. In addition, he created a YouTube channel which has become the go-to place on YouTube to consume 49ers content. Cohn's channel typically generates roughly 3.5 million viewers per month, while the 49ers' official YouTube channel generates roughly 1.5 million viewers per month. Cohn live streams almost every day and posts videos hourly during the football season. Cohn is committed to asking the questions that 49ers fans want answered, and providing the most honest and interactive coverage in the country. His loyalty is to the reader and the viewer, not the team or any player or coach. Cohn is a new-age multimedia journalist with an old-school mentality, because his father is Lowell Cohn, the legendary sports columnist for the San Francisco Chronicle from 1979 to 1993. The two have a live podcast every Tuesday. Grant Cohn grew up in Oakland and studied English Literature at UCLA from 2006 to 2010. He currently lives in Oakland with his wife.
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