VIEWFINDER: Scenes from the NFL's Pink October 2015
In 2009 the NFL began the "A Crucial Catch" campaign in honor of October's Breast Cancer Awareness month. The campaign helps to raise awareness by promoting breast cancer screenings and by having every NFL team display the color pink. From pink towels to pink jerseys to pink ribbons, the items worn by teams and their staff are typically auctioned while fans can purchase gear at NFL.com. All proceeds go to the American Cancer Society. To date the NFL has raised more than $8 million for the cause. Here's a look at some of the scenes from the league's Pink October 2015.
Get expert analysis, unrivaled access, and the award-winning storytelling only SI can provide—from Peter King, Tom Verducci, Lee Jenkins, Andy Staples, Grant Wahl, and more—delivered straight to you, along with up-to-the-minute news and live scores.