Despite Stark Criticism, Rams' COO Kevin Demoff Says New Logos and Colors Are Here to Stay

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The Los Angeles Rams unveiled their new logo to stark criticism, even from Hall of Fame running back Eric Dickerson, yet Rams COO Kevin Demoff has made it clear that they have no desire to change.
"While it isn't always the easiest to hear, we value the commentary you have provided on the logo & colors," Demoff wrote after releasing a twitter video reading mean tweets from fans regarding the logo.
"We are excited about the future of our team, our brand & our stadium, but recognize we can always get better through feedback and engagement and appreciate your passion." The Rams changed their color scheme of navy blue, light gold and white to resemble their throwback royal blue and gold. The Rams' logo and color reveal last month was the first step of a two-part rebranding project as they prepare for the 2020 season at the SoFi Stadium in Inglewood.