NIL

Aug 30, 2025; Los Angeles, California, USA; Southern California Trojans head coach Lincoln Riley watches from the sidelines against the Missouri State Bears in the first half at United Airlines Field at Los Angeles Memorial Coliseum.

USC Trojans five-star commit Honor Fa'alave-Johnson has signed another NIL deal before arriving on campus.

Football

USC Trojans five-star commit Honor Fa'alave-Johnson has signed another NIL deal before arriving on campus.

NIL

USC Trojans freshman tight end Mark Bowman

Football

Five-star tight end Mark Bowman was a prized signee in the USC Trojans recruiting class and enters his freshman season with high expectations.

USC Trojans guard JuJu Watkins (12) celebrates during a NCAA Women’s Tournament 2nd round game against the Kansas Jayhawks at Galen Center.

Basketball

USC Trojans' home-grown star JuJu Watkins hypes up her return as she headlines Nike’s latest sneaker campaign.

Dec 30, 2025; San Antonio, TX, USA; Southern California Trojans head coach Lincoln Riley watches in the first half against the TCU Horned Frogs during the Alamo Bowl at Alamodome.

Football

The USC Trojans, a prominent Nike program, will have one of their 2027 commits signed with Adidas when he joins the team next year with the latest NIL announcement.

Nov 30, 2024; Los Angeles, California, USA; Southern California Trojans head coach Lincoln Riley reacts against the Notre Dame Fighting Irish in the second half at United Airlines Field at Los Angeles Memorial Coliseum. Mandatory Credit: Kirby Lee-Imagn Images

Football

How has USC Trojans coach Lincoln Riley evolved since arriving in Los Angeles five years ago?

Football

The USC Trojans have made seen a recruiting surge the past couple of cycles after some major changes inside the program.

Nov 16, 2024; Los Angeles, California, USA; Southern California Trojans head coach Lincoln Riley greets quarterback Jayden Maiava (14) after scoring a touchdown against the Nebraska Cornhuskers during the second half at the Los Angeles Memorial Coliseum.

Football

The USC Trojans have one of the largest athletic department budgets in the country.

Football

The USC Trojans continue to make waves on the recruiting trail in the state of California.

Nov 29, 2025; Los Angeles, California, USA; Southern California Trojans quarterback Jayden Maiava (14) and head coach Lincoln Riley react after the game against the UCLA Bruins at United Airlines Field at Los Angeles Memorial Coliseum. Mandatory Credit: Kirby Lee-Imagn Images

Football

As NIL and the transfer portal continue to change the landscape of collegiate athletics, the USC Trojans have found an elite level of success in high school recruiting for their 2026 classes in football and basketball.

Aug 26, 2023; Los Angeles, California, USA; Southern California Trojans head coach Lincoln Riley watches game action against the San Jose State Spartans during the first half at Los Angeles Memorial Coliseum. Mandatory Credit: Gary A. Vasquez-Imagn Images

Football

USC Trojans cornerbacks coach Trovon Reed dived into his recruiting approach.

Football

Five-star freshman defensive lineman Luke Wafle is already earning breakout hype as he looks ready to anchor the USC Trojans' defense in 2026.

Sep 1, 2024; Paradise, Nevada, USA; Southern California Trojans president Carol Folt (left) and athletic director Jen Cohen (Jennifer Cohen) attend the game against the LSU Tigers at Allegiant Stadium.

Football

USC Trojans athletic director Jen Cohen recently revealed the university's progress in name, image, and likeness (NIL).

USC Trojans general manager Chad Bowden hired from Notre Dame Fighting Irish

Football

USC Trojans general manager Chad Bowden went in-depth about the programs massive shift on the recruiting trail.

Former Escambia running back, and top junior college recruit, Waymond Jordan Jr. signed with the University of Southern California during a ceremony on Sunday, Jan. 5, 2024.

Football

USC Trojans running back Waymond Jordan signed a notable NIL deal as he eyes a healthy return and a breakout 2026 season.

Football

The USC Trojans are already picking up where they left off on the recruiting trail with the 2027 class, but roster limits and NIL reality mean it likely won’t match the hype of 2026.

Football

The USC Trojans landed a massive commitment on Wednesday night in Mater Dei (Calif.) four-star cornerback Danny Lang over the Oregon Ducks and Ohio State Buckeyes.

Football

The USC Trojans are standing out to Louisiana three-star recruit Javon Vital as he nears a decision.

Feb 15, 2025; Los Angeles, California, USA; Southern California Trojans head coach Eric Musselman reacts against the Minnesota Golden Gophers in the second half at Galen Center. Mandatory Credit: Kirby Lee-Imagn Images

Basketball

USC Trojans men's basketball five-star recruiting target Christian Collins officially announced his commitment.

Nov 2, 2024; Seattle, Washington, USA; USC Trojans head coach Lincoln Riley stands on the sideline during the fourth quarter against the Washington Huskies at Alaska Airlines Field at Husky Stadium. Mandatory Credit: Joe Nicholson-Imagn Images

Football

Mater Dei (Calif.) four-star cornerback and USC Trojans recruiting target Danny Lang has set a new commitment date.

Sep 10, 2022; Stanford, California, USA; USC Trojans head coach Lincoln Riley walks out of the tunnel for warmups before the start of the first quarter against the Stanford Cardinal at Stanford Stadium. Mandatory Credit: Stan Szeto-Imagn Images

Football

After missing out on their top target at quarterback in the 2027 recruiting cycle, the USC Trojans have started pivoting to other options, including one local in-state recruit.

Oct 11, 2025; Los Angeles, California, USA; USC Trojans quarterback Jayden Maiava (14) warms up prior to the game against the Michigan Wolverines at United Airlines Field at the Los Angeles Memorial Coliseum. Mandatory Credit: Jayne Kamin-Oncea-Imagn Images

Football

USC Trojans quarterback Jayden Maiava's NIL valuation is lower than expected compared to the position's top players.

Nov 29, 2025; Los Angeles, California, USA; Southern California Trojans head coach Lincoln Riley celebrates with fans after the game against the UCLA Bruins at United Airlines Field at Los Angeles Memorial Coliseum. Mandatory Credit: Kirby Lee-Imagn Images

Football

It's a season full of opportunity and pressure for the USC Trojans, but their No. 1-ranked 2026 recruiting class and key additions to the staff bring a lot of h

Running back Deshonne Redeaux looks for running room during the third quarter of Oaks Christian's 35-0 Marmonte League win over St. Bonaventure Friday night at Redell Field.

Football

USC Trojans freshman running back Deshonne Redeaux turned heads on social media with photos of the view from his apartment in Los Angeles.

Football

USC Trojans general manager Chad Bowden was brought in a year ago don't bring the program into the modern age of college football. In his first season, Bowden has Southern Cal trending in a positive direction.

Oct 28, 2023; Berkeley, California, USA; USC Trojans head coach Lincoln Riley walks on the field before a game against the California Golden Bears at California Memorial Stadium. Mandatory Credit: Darren Yamashita-Imagn Images

Football

Five-star recruit Jalen Brewster's commitment to the Texas Tech Red Raiders is in question after the departure of defensive line coach Zarnell Fitch. With Fitch a favorite to join the USC Trojans' staff, Brewster could follow.