NIL

Feb 27, 2026; Indianapolis, IN, USA; Southern California wideout Ja'Kobi Lane (WO27) speaks to members of the media during the NFL Combine at the Indiana Convention Center. Mandatory Credit: Jacob Musselman-Imagn Images

This former USC wide receiver opted to stay loyal to the Trojans rather than transfer and chase after NIL money.

Football

This former USC wide receiver opted to stay loyal to the Trojans rather than transfer and chase after NIL money.

NIL

Football

The USC Trojans make a true investment into the program and players with the brand-new Bloom Performance Football Center.

Football

USC Trojans coach Lincoln Riley shares his beliefs of a salary cap and the current challenges that are in the way or fair spending.

Football

The USC Trojans have moved into the brand-new three-story Bloom Football Performance Center.

Nov 2, 2024; Seattle, Washington, USA; USC Trojans head coach Lincoln Riley watches pregame warmups against the Washington Huskies at Alaska Airlines Field at Husky Stadium. Mandatory Credit: Joe Nicholson-Imagn Images

NIL

The USC Trojans' connection to Nike deepens with the newest student-athlete signing.

Football

Corona Centennial (Calif.) four-star receiver and USC Trojans commit Quentin Hale inks NIL deal with Nike.

Nov 18, 2023; Los Angeles, California, USA; USC Trojans head coach Lincoln Riley during the second quarter against the UCLA Bruins at United Airlines Field at Los Angeles Memorial Coliseum.

Football

After the USC Trojans signed a 10-year contract extension with Nike, USC four-star commit Quentin Hale joins the Swoosh with a new name, image, and likeness (NIL) deal.

Jan 13, 2026; Los Angeles, California, USA; Southern California Trojans athletic director Jen Cohen (Jennifer Cohen) reacts after the game against the Maryland Terrapins at Galen Center. Mandatory Credit: Kirby Lee-Imagn Images

NIL

Nike and USC Trojans Athletics agree to a 10-year contract extension that features an upgrade in NIL efforts, uniforms, retail and workout equipment.

Aug 30, 2025; Los Angeles, California, USA; Southern California Trojans head coach Lincoln Riley watches from the sidelines against the Missouri State Bears in the first half at United Airlines Field at Los Angeles Memorial Coliseum.

Football

USC Trojans five-star commit Honor Fa'alave-Johnson has signed another NIL deal before arriving on campus.

USC Trojans freshman tight end Mark Bowman

Football

Five-star tight end Mark Bowman was a prized signee in the USC Trojans recruiting class and enters his freshman season with high expectations.

USC Trojans guard JuJu Watkins (12) celebrates during a NCAA Women’s Tournament 2nd round game against the Kansas Jayhawks at Galen Center.

Basketball

USC Trojans' home-grown star JuJu Watkins hypes up her return as she headlines Nike’s latest sneaker campaign.

Dec 30, 2025; San Antonio, TX, USA; Southern California Trojans head coach Lincoln Riley watches in the first half against the TCU Horned Frogs during the Alamo Bowl at Alamodome.

Football

The USC Trojans, a prominent Nike program, will have one of their 2027 commits signed with Adidas when he joins the team next year with the latest NIL announcement.

Nov 30, 2024; Los Angeles, California, USA; Southern California Trojans head coach Lincoln Riley reacts against the Notre Dame Fighting Irish in the second half at United Airlines Field at Los Angeles Memorial Coliseum. Mandatory Credit: Kirby Lee-Imagn Images

Football

How has USC Trojans coach Lincoln Riley evolved since arriving in Los Angeles five years ago?

Football

The USC Trojans have made seen a recruiting surge the past couple of cycles after some major changes inside the program.

Nov 16, 2024; Los Angeles, California, USA; Southern California Trojans head coach Lincoln Riley greets quarterback Jayden Maiava (14) after scoring a touchdown against the Nebraska Cornhuskers during the second half at the Los Angeles Memorial Coliseum.

Football

The USC Trojans have one of the largest athletic department budgets in the country.

Football

The USC Trojans continue to make waves on the recruiting trail in the state of California.

Nov 29, 2025; Los Angeles, California, USA; Southern California Trojans quarterback Jayden Maiava (14) and head coach Lincoln Riley react after the game against the UCLA Bruins at United Airlines Field at Los Angeles Memorial Coliseum. Mandatory Credit: Kirby Lee-Imagn Images

Football

As NIL and the transfer portal continue to change the landscape of collegiate athletics, the USC Trojans have found an elite level of success in high school recruiting for their 2026 classes in football and basketball.

Aug 26, 2023; Los Angeles, California, USA; Southern California Trojans head coach Lincoln Riley watches game action against the San Jose State Spartans during the first half at Los Angeles Memorial Coliseum. Mandatory Credit: Gary A. Vasquez-Imagn Images

Football

USC Trojans cornerbacks coach Trovon Reed dived into his recruiting approach.

Football

Five-star freshman defensive lineman Luke Wafle is already earning breakout hype as he looks ready to anchor the USC Trojans' defense in 2026.

Sep 1, 2024; Paradise, Nevada, USA; Southern California Trojans president Carol Folt (left) and athletic director Jen Cohen (Jennifer Cohen) attend the game against the LSU Tigers at Allegiant Stadium.

Football

USC Trojans athletic director Jen Cohen recently revealed the university's progress in name, image, and likeness (NIL).

USC Trojans general manager Chad Bowden hired from Notre Dame Fighting Irish

Football

USC Trojans general manager Chad Bowden went in-depth about the programs massive shift on the recruiting trail.

Former Escambia running back, and top junior college recruit, Waymond Jordan Jr. signed with the University of Southern California during a ceremony on Sunday, Jan. 5, 2024.

Football

USC Trojans running back Waymond Jordan signed a notable NIL deal as he eyes a healthy return and a breakout 2026 season.

Football

The USC Trojans are already picking up where they left off on the recruiting trail with the 2027 class, but roster limits and NIL reality mean it likely won’t match the hype of 2026.

Football

The USC Trojans landed a massive commitment on Wednesday night in Mater Dei (Calif.) four-star cornerback Danny Lang over the Oregon Ducks and Ohio State Buckeyes.

Football

The USC Trojans are standing out to Louisiana three-star recruit Javon Vital as he nears a decision.