NIL - USC Trojans On SI - Sports Illustrated

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Mar 10, 2024; Las Vegas, NV, USA; Southern California Trojans guard JuJu Watkins (12) dribbles the ball against the Stanford Cardinal in the second half of the Pac-12 Tournament women's championship game at MGM Grand Garden Arena. Mandatory Credit: Kirby Lee-Imagn Images

[EXCLUSIVE] USC Trojans' Juju Watkins Signs NIL Deal With Gatorade: 'Surreal Dream'

USC Trojans women's basketball star Juju Watkins is making name, image, likeness (NIL) waves over the past few weeks. A couple days after announcing a partnership with Nike, Watkins agreed to an NIL deal with Gatorade. In an exclusive interview, Watkins r

Mar 10, 2024; Las Vegas, NV, USA; Southern California Trojans guard JuJu Watkins (12) dribbles the ball against the Stanford Cardinal in the second half of the Pac-12 Tournament women's championship game at MGM Grand Garden Arena. Mandatory Credit: Kirby Lee-Imagn Images

Basketball

[EXCLUSIVE] USC Trojans' Juju Watkins Signs NIL Deal With Gatorade: 'Surreal Dream'

USC Trojans women's basketball star Juju Watkins is making name, image, likeness (NIL) waves over the past few weeks. A couple days after announcing a partnership with Nike, Watkins agreed to an NIL deal with Gatorade. In an exclusive interview, Watkins r

NIL

Mar 30, 2024; Portland, OR, USA; USC Trojans guard JuJu Watkins (12) steps back during the second half against Baylor Lady Bears guard Bella Fontleroy (22) in the semifinals of the Portland Regional of the 2024 NCAA Tournament at the Moda Center. Mandatory Credit: Troy Wayrynen-Imagn Images

Basketball

USC Trojans' JuJu Watkins Signs Nike Shoe Deal, Richest In Women's Basketball

USC Trojans women’s basketball superstar JuJu Watkins has signed a multi-year contract extension with Nike. The landmark deal for the 6'2 true sophomore guard is one of the richest in women's basketball.

Desmond Howard, left, Rece Davis, Pat McAfee, Nick Saban, Lee Corso, and Kirk Herbstreit live broadcast during ESPN Gameday near Williams-Brice Stadium in Columbia, S.C. Saturday, September 14, 2024.

Football

Nick Saban On College GameDay: Name Image Likeness Needs To Change

The USC Trojans kick off their Big Ten conference home opener against the Wisconsin Badgers at 12:30 pm PST. What was said about the Trojans on ESPN's College Gameday? Not much, however, legendary Alabama coach Nick Saban discussed name, image, likeness a

Sep 21, 2024; Ann Arbor, Michigan, USA; USC Trojans safety Akili Arnold (0) celebrates in the second half against the Michigan Wolverines at Michigan Stadium. Mandatory Credit: Rick Osentoski-Imagn Images

Football

USC Trojans vs. Michigan Wolverines Reach Insane Network TV Views

The USC Trojans loss against the Michigan Wolverines may have been tough, but the views were high. Take a look at just how high the views reached and what this means for USC Trojans in the Big Ten conference. USC's Lincoln Riley and quarterback Miller Mos

USC trojans legendary running back Reggie Bush is suing the USC Trojans, NCAA and Pac-12 in Name, Image, Likeness Lawsuit.

Football

Reggie Bush Suing USC Trojans, NCAA, Pac-12 In Name, Image, Likeness Lawsuit

Heisman Trophy winner and USC Trojans legend Reggie Bush is suing the USC Trojans, NCAA, Pac-12 in a Name, Image, Likeness lawsuit.

Apr 1, 2024; Portland, OR, USA; USC Trojans guard JuJu Watkins (12) drives to the basket during the second half against UConn Huskies guard Paige Bueckers (5) in the finals of the Portland Regional of the NCAA Tournament at the Moda Center.

Basketball

USC Trojans' Women's Basketball JuJu Watkins Listed as 'Most Influential Athlete'

USC Trojans' Women's basketball star JuJu Watkins was named as one of Sports Illustrated's 'Most Influential Athletes' in one of their recent projects. Watkins was featured among other stars including LeBron James, Lionel Messi, and more.

Five-star receiver recruit Jerome Myles commit USC Trojans over Texas A&M, Utah?

Football

Why Five-Star Receiver Jerome Myles Commits To USC Trojans Over Texas A&M, Utah

The USC Trojans football team landed a commitment from one of the top wide receiver recruits in the country. 2025 recruiting target, five-star Jerome Myles picked the USC Trojans over Texas A&M, and Utah.

Sep 1, 2024; Paradise, Nevada, USA; Southern California Trojans quarterback Miller Moss (7) throws a pass against the LSU Tigers during the first quarter at Allegiant Stadium. Mandatory Credit: Stephen R. Sylvanie-Imagn Images

Football

USC Trojans Quarterback Miller Moss Releases Personalized NIL Merchandise

USC Trojans quarterback Miller Moss announced on social media that he released his official merchandise. On Moss’s Name, Image, Likeness (NIL) store page, there is now personalized shirts, sweaters, and hoodies.

Sep 7, 2024; Los Angeles, California, USA; USC Trojans quarterback Miller Moss (7) celebrates with USC Trojans wide receiver Kyron Hudson (10) after scoring a touchdown against Utah State Aggies during the first quarter at United Airlines Field at Los Angeles Memorial Coliseum. Mandatory Credit: Jonathan Hui-Imagn Images

Football

USC Trojans Sign Revolutionary Partnership With CBD/Cannabis Company Cookies

The USC Trojans have announced a revolutionary partnership with a famous CBD/Cannabis company based out of Los Angeles. USC is adjusting successfully in the Name, Image, Likeness era of college football. Quarterback Miller Moss is among the highest-paid N

Oct 20, 2023; Carrollton, GA, USA; Carrollton Trojans quarterback Julian Lewis (10) watches on from the sidelines against the Westlake Lions during the first half at Grisham Stadium. The 15-year-old Carrollton High student has already committed to playing for the University of Southern California Trojans and has been considered one of the top high school quarterback prospects. Mandatory Credit: John David Mercer-Imagn Images

Football

USC Trojans Elite Quarterback Commit Julian Lewis Comes Out With Dream NIL Deal

USC Trojans' top commit in the class of 2025, quarterback Julian Lewis revealed what he would companies he would love to have an NIL deal with.

New DirecTV logos after sponsorship with USC Trojans athletics

Football

USC Trojans Reveal Field Advertisement From New Sponsor DirecTV

The USC Trojans have added another sponsor inside of the Los Angeles Memorial Coliseum, painting the DirecTV logo just behind the end zones on the United Airlines Field. The NCAA's rule change allowed for on-field advertising this summer.

Sep 1, 2024; Paradise, Nevada, USA; Southern California Trojans wide receiver Ja'Kobi Lane (8) and wide receiver Makai Lemon (6 celebrate after a touchdown in the fourth quarter against the LSU Tigers at Allegiant Stadium. Mandatory Credit: Kirby Lee-Imagn Images

Football

How Will California Name, Image, Likeness Bill Affect USC Trojans Recruiting?

A California bill has the potential to require the disclosure of USC Trojans Name, Image, Likeness deals over $5,000 with athletes across all sports and genders. The bill will make the details of agreements between NIL collectives and athletes available

Sep 1, 2024; Paradise, Nevada, USA; LSU Tigers coach Brian Kelly arrives before the game against the Southern California Trojans at Allegiant Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports

Football

WATCH: 'Angry' LSU Tigers' Brian Kelly vs. Elated USC Trojans' Lincoln Riley Reaction

WATCH: 'Angry' LSU Tigers' Brian Kelly vs. Elated USC Trojans' Lincoln Riley Reaction