By Ryan Glasspiegel
October 31, 2013

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It's the end of an era. Since 2005, GoDaddy has been running racy ads during the Super Bowl, and the campaign has been quite effective, mostly because of the controversy that it has caused. And so it came as somewhat of a surprise when the company announced that they will be foregoing overtly sexual fare in this year's Super Bowl spot.

"We have to move on to the next phase," the company's chief marketing officer Barb Rechterman says. "We polarized some. I understand that. But I'm not ashamed of our past. Now we need to take this brand to a new level."

Pretty please let "new level" be code for quadrupling down on Jean-Claude Van Damme:


USA Today

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