Ickey Woods takes his iconic celebration to the deli counter

Friday September 5th, 2014


Madden GIFerator brings smack talk to new heights

A new commercial has brought former Cincinnati Bengal Ickey Woods and his legendary Ickey Shuffle back into the national spotlight, and given us all a new catch phrase for our time at the deli counter.

Woods quickly faded to obscurity after his breakout rookie season, and eponymous dance, captured the nation's attention in 1988, even earning him a Sports Illustrated cover. It looks like he still has the moves, or at least the charisma that launched him to stardom.

Challenge your friends in our weekly fantasy football game


Brendan Maloy

SI Apps
We've Got Apps Too
Get expert analysis, unrivaled access, and the award-winning storytelling only SI can provide—from Peter King, Tom Verducci, Lee Jenkins, Andy Staples, Grant Wahl, and more—delivered straight to you, along with up-to-the-minute news and live scores.