Richard Jefferson has turned a ripped out magazine ad into the Cavaliers new team mascot.
On a recent team flight Richard Jefferson spotted a Tommy Bahama ad in a magazine that he thought bore a striking resemblance to his teammate Kevin Love, and just like that a new Cavaliers mascot was born for the playoffs.
Jefferson explained the origin of how the print ad went from a mid-air riff among the team to taking on a life of its own via an interview with ESPN earlier this month.
“We were messing with Kev and we ripped it out [from the magazine] and we started doing stuff with it,” Jefferson explained. “From there, I just kept the paper and just started doing weird s--- with it.”
Now Lil’ Kev is being shared with the world, both through Jefferson’s popular Snapchat and a new Instagram account set up by the NBA veteran.
Lil’ Kev, Big Kev and the rest of the Cavaliers will begin their Eastern Conference Finals series against the Raptors on Tuesday night in Cleveland.