Jesse D. Garrabrant/NBA/Getty Images

Richard Jefferson has turned a ripped out magazine ad into the Cavaliers new team mascot.

By Extra Mustard
May 16, 2016

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On a recent team flight Richard Jefferson spotted a Tommy Bahama ad in a magazine that he thought bore a striking resemblance to his teammate Kevin Love, and just like that a new Cavaliers mascot was born for the playoffs.

Jefferson explained the origin of how the print ad went from a mid-air riff among the team to taking on a life of its own via an interview with ESPN earlier this month.

“We were messing with Kev and we ripped it out [from the magazine] and we started doing stuff with it,” Jefferson explained. “From there, I just kept the paper and just started doing weird s--- with it.”

Now Lil’ Kev is being shared with the world, both through Jefferson’s popular Snapchat and a new Instagram account set up by the NBA veteran.

#teamchemistry is key to a great lockeroom.

A post shared by Lil Kev (@officiallilkev) on

Lil Kev loves the kids.

A post shared by Lil Kev (@officiallilkev) on

Lil’ Kev, Big Kev and the rest of the Cavaliers will begin their Eastern Conference Finals series against the Raptors on Tuesday night in Cleveland.

[For The Win]

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