Stance partners with NBA, will have logo on official on-court apparel - Sports Illustrated

Stance partners with NBA to become official on-court sock provider

The NBA has agreed to a multiyear deal that makes Stance its official on-court sock provider. 
Author:
Publish date:

Stance wants to grab your attention when you take a peak at NBA sneakers, and they plan to do so as the official on-court sock provider for the NBA.

This multiyear deal with the NBA means Stance becomes the first company with an official league apparel deal that places a company logo on on-court product. Stance was also the official supplier of the NBA’s All-Star Game socks this season.

Along with the NBA announcement, Stance added Golden State Warriors’ All-Star Klay Thompson to its roster of athletes, joining Dwyane Wade, Andre Drummond, and Chandler Parsons.

Inside the creation of Pelicans point guard Jrue Holiday’s 'shoe library'

Stance plans to create team-specific designs for every NBA team, as well as limited edition styles for marquee events and holiday games, including Hoops for Troops, Christmas Day, MLK Day, and the All-Star Game.

The Stance NBA Collection—which will debut during the NBA Draft Combine—uses the company’s Triniti Technology, a combination of anatomical cushioning, targeted compression, and moisture-wicking properties.

Tim Newcomb covers stadiums, design and gear for Sports Illustrated. Follow him on Twitter at @tdnewcomb.