Video: James Harden, Compton featured in new NBA 2K16 ad

Friday August 14th, 2015

James Harden's big off-season has overshadowed his humble beginnings.

The Houston Rockets guard was voted MVP by his fellow players earlier in the summer, and Thursday he signed a $200 million endorsement deal with Adidas. 

The career highlights are a culmination of a journey beginning in the city of Compton. A new commercial for the game NBA 2K16 features Harden's story, going back to his days as a high school and AAU star in Los Angeles.

The ad, narrated by Spike Lee, details Harden's rise from high school stud, to college standout, all the way to franchise centerpiece. It even features some clips of Harden without his trademark beard.

MORE NBA: Analyzing Harden's deal | 2K16 cover | 2K16 screenshots

You can check out the commercial here:


NBA 2K16 will be released on Sept. 29. 

SI Apps
We've Got Apps Too
Get expert analysis, unrivaled access, and the award-winning storytelling only SI can provide — from Peter King, Tom Verducci, Lee Jenkins, Grant Wahl, Andy Staples and more — delivered straight to you, along with up-to-the-minute news and live scores.