For the Cleveland Browns life is all about orange.
The Browns unveiled a new logo today, tweaking the helmet over words logo they have used recently by giving the helmet a different orange color and adding brown to the facemask. The team also announced that it will follow up the fresh branding with new uniforms, which are set to be introduced April 14.
Ahead of the new logo rollout, some expected Cleveland to use an actual logo, something different from an orange helmet. History even had fans wondering if we might see a return of Brownie the Elf. Instead, we received just a different orange helmet than in the past.
“Our updated helmet logo is reflective of today’s modern Cleveland,” the team said in a statement. “The design honors the past while evolving into the future. The iconic brown and white stripes stand tall over the orange helmet -- a new orange color that matches the passion of the Dawg Pound.”
The new brown facemask is said to represent the “strength and toughness” of Cleveland.
While the new orange is “brighter and richer,” the brown color remains unchanged. The wordmark of Cleveland Browns that sits under the helmet comes in a bolder font than before.
This, the 30th anniversary of the Dawg Pound, was reason enough to change that group’s logo, too. The old-school animal face was refreshed with a modern, growling dog over the words Dawg Pound, all set in a box full of the new orange.
Don’t expect any major changes for the helmet. While we’ll see the brighter orange mostly on our television screens replacing the older orange helmet, the April uniform reveal will continue to give us a logo-less helmet.
Tim Newcomb covers stadiums, design and gear for Sports Illustrated. Follow him on Twitter at @tdnewcomb.