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The 49ers are One of the NFL's Most Valuable Franchises this Year

The 49ers remain one of the most valuable franchises in the NFL.
Aug 9, 2025; Santa Clara, California, USA;  San Francisco 49ers head coach Kyle Shanahan watches from the sidelines in the first quarter against the Denver Broncos at Levi's Stadium. Mandatory Credit: David Gonzales-Imagn Images
Aug 9, 2025; Santa Clara, California, USA; San Francisco 49ers head coach Kyle Shanahan watches from the sidelines in the first quarter against the Denver Broncos at Levi's Stadium. Mandatory Credit: David Gonzales-Imagn Images | David Gonzales-Imagn Images

In this story:

The San Francisco 49ers remain one of the most valuable franchises in the NFL.

After being ranked sixth in 2024, the 49ers have moved up to fifth place among the most valuable NFL franchises in 2025.

The 49ers have grown at 25% in one year

Jed Yor
Feb 10, 2025; New Orleans, LA, USA; San Francisco 49ers chief executive officer Jed York at the Super Bowl LIX host committee handoff press conference. Mandatory Credit: Kirby Lee-Imagn Images | Kirby Lee-Imagn Images

Yes, you heard right. The 49ers’ value increased by 25%, making them the third-fastest growing franchise over the past year.

Sportico's report describes its valuation as the "sum of the enterprise value of an NFL franchise combined with the value of team-related business and real estate holdings."

Only the Los Angeles Rams and New England Patriots saw greater one-year growth than the 49ers, with both franchises increasing in value by 34% since 2024.

After the NFL ruling that allowed external investors, the organization sold a 6.2% stake in May at a valuation of $8.6 billion, resulting in record-breaking purchase power for minority stakes.

The 49ers surpassed the minority stake evaluation of the reigning Super Bowl champions, the Philadelphia Eagles, who had an $8.3 billion valuation last season.

Despite this encouraging growth, the 49ers only earned $80 million in net profit despite generating by far the highest amount in net sales.

This helps explain the team’s offseason moves, where the front office was forced to part ways with key members of the secondary.

In addition, the front office made three significant long-term deals for tight end George Kittle, linebacker Fred Warner, and, most significantly, present quarterback Brock Purdy with a deal that reflects the market rate for his position.

Top 10 Valuation List

San Francisco 49er
Feb 10, 2024; Las Vegas, NV, USA; A football with a San Francisco 49ers logo at the NFL Experience at the Mandalay Bay South Convention Center. Mandatory Credit: Kirby Lee-Imagn Images | Kirby Lee-Imagn Images

With a valuation of $12.8 billion, the Dallas Cowboys remain by far the wealthiest organization, even though they haven’t reached an NFC Championship Game in almost 30 years.

The Rams and the New York Giants are the second and third-richest, respectively.

The 49ers fall between the Patriots and Eagles in the rankings, but the top-valued teams are mostly there because of the size and strength of their markets.

Here are the Top 10:

1. Dallas Cowboys: $12.8 billion

2. Los Angeles Rams: $10.43 billion

3. New York Giants: $10.25 billion

4. New England Patriots: $8.76 billion

5. San Francisco 49ers: $8.6 billion

6. Philadelphia Eagles: $8.43 billion

7. Miami Dolphins: $8.25 billion

8. New York Jets: $8.11 billion

9. Las Vegas Raiders: $7.9 billion

10. Washington Commanders: $7.47 billion

The least valuable franchise belongs to the Cincinnati Bengals, with a 2025 valuation of $5.5 billion.

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Henry Cheal
HENRY CHEAL

Henry Cheal is a versatile sports journalist specializing primarily in his two biggest passions - American sports and motorsport. He currently serves as the MotoGP and WorldSBK editor for Motorsport Week, where he leads the coverage of the two biggest motorcycle racing series in the world. He has previously contributed San Francisco 49ers content to VAVEL USA, The League Winners, and OffGrid NFL. His work includes a feature on quarterback Brock Purdy, as well as coverage of the 49ers’ 2023 Super Bowl run and 2024 campaign. Based in the UK, Henry began following the organization in the 2011 season, before attending his first game in October 2022. Not only does he love all things 49ers, but he also bases his sporting interests around teams located in the San Francisco Bay Area. As a result, you’re likely to read coverage from one of the most passionate 49ers fans outside of the team’s home region. Few things in this world excite Henry more than watching the 49ers on game day, regardless of the time zone.

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