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This one small tweak can unlock the 49ers' full potential on offense

The 49ers are one small tweak away from having an elite offense.
San Francisco 49ers head coach Kyle Shanahan.
San Francisco 49ers head coach Kyle Shanahan. | Kirby Lee-Imagn Images

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The 49ers offense isn't particularly good this season.

It ranks 21st out of 32 teams in points per game, and it ranks 17th in both yards per play and estimated points added per play. Any way you slice, the 49ers' offense is mediocre at best.

We're entering Week 6, and the 49ers still are the only team in the NFL that hasn't scored a rushing touchdown yet. Which is surprising, because they have Christian McCaffrey, who was the NFL's Offensive Player of the Year in 2023.

McCaffrey is having another remarkable season. He currently leads the league in touches and yards from scrimmage, and he ranks 6th in the NFL in receiving yards, which is incredible for a running back.

Unfortunately for the 49ers, McCaffrey is averaging just 3.1 yards per carry this season, and that's a big reason their offense is so mediocre. They can't run the ball effectively with McCaffrey. Meanwhile, his backup, Brian Robinson Jr., is averaging a respectable 4.0 yards per carry behind the same offensive line.

The 49ers offense actually has the potential to be elite if Kyle Shanahan uses his personnel properly. Lining Christian McCaffrey in the backfield every play isn't working. The 49ers have to try something else.

Statistics the 49ers should consider

Los Angeles Rams safety Quentin Lake (37) makes a tackle on San Francisco 49ers running back Christian McCaffrey (23).
Los Angeles Rams safety Quentin Lake (37) makes a tackle on San Francisco 49ers running back Christian McCaffrey (23). | Gary A. Vasquez-Imagn Images

When McCaffrey lines up in the backfield this season, the 49ers offense is averaging 5.35 yards per play and -0.03 EPA per play. But when McCaffrey lines up in the slot, the offense averages a whopping 6.0 yards per play and 0.31 EPA per play despite all their injuries. That's a huge jump.

McCaffrey clearly is one of the best slot receivers in the NFL, which is incredible considering he's a running back. Unfortunately for him, he's not a particularly good running back anymore.

So the 49ers should move him to slot receiver most of the time. That way, he can go in motion before the snap and draw the eyes of the opposing defense like Deebo Samuel used to do for the 49ers. The 49ers are missing that eye candy in their offense. McCaffrey can fill that role.

If McCaffrey plays in the slot, defenses won't load the box, which means the 49ers' running game should open up even if Brian Robinson Jr. is the running back. And the more McCaffrey goes in motion before the snap, the harder he will be to defend.

Make the switch.

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Grant Cohn
GRANT COHN

Grant Cohn has covered the San Francisco 49ers daily since 2011. He spent the first nine years of his career with the Santa Rosa Press Democrat where he wrote the Inside the 49ers blog and covered famous coaches and athletes such as Jim Harbaugh, Colin Kaepernick and Patrick Willis. In 2012, Inside the 49ers won Sports Blog of the Year from the Peninsula Press Club. In 2020, Cohn joined FanNation and began writing All49ers. In addition, he created a YouTube channel which has become the go-to place on YouTube to consume 49ers content. Cohn's channel typically generates roughly 3.5 million viewers per month, while the 49ers' official YouTube channel generates roughly 1.5 million viewers per month. Cohn live streams almost every day and posts videos hourly during the football season. Cohn is committed to asking the questions that 49ers fans want answered, and providing the most honest and interactive coverage in the country. His loyalty is to the reader and the viewer, not the team or any player or coach. Cohn is a new-age multimedia journalist with an old-school mentality, because his father is Lowell Cohn, the legendary sports columnist for the San Francisco Chronicle from 1979 to 1993. The two have a live podcast every Tuesday. Grant Cohn grew up in Oakland and studied English Literature at UCLA from 2006 to 2010. He currently lives in Oakland with his wife.

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