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Why the 49ers Never Played Rookie Jordan Watkins

Kyle Shanahan gets transparent on why the 49ers never played rookie Jordan Watkins.
Dec 28, 2025; Santa Clara, California, USA;  San Francisco 49ers head coach Kyle Shanahan looks on before the game against the Chicago Bears at Levi's Stadium. Mandatory Credit: Sergio Estrada-Imagn Images
Dec 28, 2025; Santa Clara, California, USA; San Francisco 49ers head coach Kyle Shanahan looks on before the game against the Chicago Bears at Levi's Stadium. Mandatory Credit: Sergio Estrada-Imagn Images | Sergio Estrada-Imagn Images

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The lack of speed on the San Francisco 49ers was evident this season. That's why the offense didn't register a ton of explosive plays.

No one had the speed to break one off. Jacob Cowing was supposed to help with that, but he was injured for the entire season.

Another player who could've helped is rookie Jordan Watkins. The 49ers were enamored with his speed in the draft, which is part of why they took him.

Watkins was a player whom the 49ers, specifically Kyle Shanahan, were hyped about during OTAs and training camp. There was momentum on Watkins's side.

All he needed was to maintain the trajectory he was on and put it together during the preseason games. Unfortunately, injuries derailed Watkins, and he never recovered.

Injuries were the undoing of Jordan Watkins

jordan watkin
Aug 9, 2025; Santa Clara, California, USA; San Francisco 49ers wide receiver Jordan Watkins (17) makes a catch against the Denver Broncos in the third quarter at Levi's Stadium. Mandatory Credit: David Gonzales-Imagn Images | David Gonzales-Imagn Images

"When you get hurt right away in training camp and you miss a whole training camp it's a huge window for guys who aren't quite ready yet," Shanahan said at his exit press conference. "That was their chance to get ready. And then when you come back, where are you when you come back? If it's off a high ankle sprain, how's your conditioning now?

"Alright, now it takes you three weeks just to get your conditioning back to where you can start to have a chance to improve. And when that happens, you have a setback, which he did. And so, you kind of miss that window where you had a chance to gain on people. And then where you sit in Week 12, Week 13 behind a group of guys that are more consistent at this time in their career than you are. And then it just, it becomes unfortunate for those guys.

Rising the depth chart as a rookie, especially a non-first-round pick, on the 49ers is extremely difficult. Shanahan needs his rookies active and present.

jordan watkin
Jul 24, 2025; Santa Clara, CA, USA; San Francisco 49ers wide receiver Jordan Watkins (17) catches a pass during drills on the second day of training camp. Mandatory Credit: D. Ross Cameron-Imagn Images | D. Ross Cameron-Imagn Images

You can say the same about Jordan James. His stock was rising when training camp commenced. He even started stealing work from Isaac Guerendo in practice.

Then, an injury knocked off his momentum, and he was never able to recover it. The margins for carving out a role on the 49ers as a rookie are insanely slim.

If you don't sustain a good bill of health and continue to play at a high-level, then Shanahan will not roll the dice on a rookie unless he's forced. Watkins will need to hope his injury luck favors him next year.

Otherwise, he will be an afterthought to Shanahan and a wasted pick by the 49ers.

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Jose Luis Sanchez III
JOSE SANCHEZ

Jose Luis Sanchez III has covered the San Francisco 49ers daily for FanNation since 2019. He started off as the lead publisher for FanNation's All49ers, then switched positions to become the Deputy Editor in 2020. Sanchez writes, edits, and produces videos daily for All49ers. He also co-hosts a show on YouTube with All49ers lead publisher Grant Cohn weekly. Prior to FanNation, Sanchez started his writing career back in 2016 for the school newspaper at Skyline college where he covered all sports team in the Bay Area. Following that from 2017 to 2019, he found a role as a contributor for FanSided's news desk along with their site's Just Blog Baby covering the Las Vegas Raiders and Golden Gate Sports every professional Bay Area sports team. Atop all of that, he was able to graduate with a Bachelors degree in Communication Studies at San Francisco State University in 2020. Sanchez is committed to ensuring he delivers transparent analysis and straightforward opinions that resonates with readers to get them thinking.

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