Dallas Cowboys Cheerleaders New Netflix Series Details: 'Open Access' Says Charlotte Jones

The Dallas Cowboys Cheerleaders' new TV show will premiere on Netflix this summer. Charlotte Jones says the open access will captivate viewers.

Jan 14, 2024; Arlington, Texas, USA; The Dallas Cowboys cheerleaders perform during the first half / Tim Heitman-USA TODAY Sports

FRISCO - The Dallas Cowboys Cheerleaders' new show will premiere on Netflix this summer.

'America’s Sweethearts: Dallas Cowboys Cheerleaders' is a seven-episode series from Emmy Award-winning director Greg Whiteley and the team who produced Cheer and Last Chance U.

This series follows the 2023-24 DCC squad in its entirety. The show kicks off at auditions with who makes the team, continues into training camp and then all the way through the NFL season. The show promises to tell the personal stories behind the uniforms – revealing the drive, hustle, and drama among the cheerleaders and coaches.

“We’re thrilled to see the results of a season spent with Greg Whiteley and a remarkable crew following every step of the way. The storytelling through this open access will captivate viewers episode after episode and Netflix’s global stage is the perfect platform to showcase it,” said Charlotte Jones, Dallas Cowboys Executive Vice President/Chief Brand Officer and Dallas Cowboys Cheerleaders President.

Jan 14, 2024; Arlington, Texas, USA; The Dallas Cowboys cheerleaders perform during the first half / Tim Heitman-USA TODAY Sports

“We went into this understanding that the opportunity to transparently share the journey of our season, and the emotions, challenges and joy experienced along the way, is exactly what our fans and viewers would want. It’s also part of the reason that, for decades, the Dallas Cowboys Cheerleaders have earned their place as being ‘often imitated, but never equaled’.”

Along with Jones, DCC Director Kelli Finglass has been instrumental in DCC's global popularity. Finglass wore the iconic uniform for the Dallas Cowboys Cheerleaders from 1984 to 1989.

The success of the Dallas Cowboys Cheerleaders is undeniable. "America's Sweethearts" are an international brand, so much so that the star-spangled uniform hangs in the Smithsonian’s National Museum of American History.  After 16 seasons, “Dallas Cowboys Cheerleaders: Making the Team,” was CMT's most-popular and longest-running TV show.

The team has also been featured in two made-for-television movies and has a widespread presence in branded merchandise including a collector’s edition Barbie, posters, and calendars.

Most recently, the Cowboys Cheerleaders teamed up with the USO to bring joy to service members, visiting four military bases across South Korea in late February: Camp Walker, Camp Humphreys, Camp Casey and Camp Bonifas.