Duke’s Mayo Bowl Continues Tradition of Horrifying Fans With Gratuitous Amounts of Mayonnaise

College bowl season comes with an odd grab-bag of games. Before the final four—and in years to come, final 12—teams fighting for a championship go to battle, a slew of other postseason matchups pit schools from different conferences up against each other in games that are usually at the very least interesting.

No bowl has leaned into the inherent absurdity of college bowl season in recent years more successfully than the Duke’s Mayo Bowl.

Duke’s Mayonnaise took over as the title sponsor of the bowl in 2020, and the company’s impact has been felt across the college football world.

Have you ever wondered what a college coach would look like covered in mayonnaise? The Duke’s Mayo Bowl was here to answer.

In 2023, the bowl game continued its tradition of gratuitously integrating mayonnaise into the broadcast. The flavor-enhancing richness began before the game between North Carolina and West Virginia even kicked off, with fans taking squirts of mayonnaise straight to the gullet, and some washing it down with light beer.

The mayonnaise continued through the game, with play-by-play man Matt Barrie and color commentator Dan Mullens getting in on the action from the booth, taste-testing different mayos throughout the evening.

While both men seemed positive on their first taste, Barrie stiffly drew the line when “Mayo Nachos” were brought to the booth.

Fans loved the chaotic energy Duke’s Mayonnaise brought to its bowl game.

But of course, as with any conversation on the internet centered on a subject as controversial as mayonnaise, there were also detractors.

It’s the Duke’s Mayo Bowl’s world, we’re just living in it.