Nike Reacts to Ja Morant’s Viral Instagram Post

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Memphis Grizzlies guard Ja Morant will make his long awaited return to the court this month. Suffering a shoulder injury last season that ended his year after just nine games, Morant is motivated to return and lead the Grizzlies back to the playoffs.
Morant averaged 25.1 points, 8.1 assists, and 5.6 rebounds in his nine games last season. These came after a 25-game suspension Morant was handed by the NBA for his gun video incidents the year prior.
One of the faces of the NBA, Morant is also one of the faces of Nike. The All-Star point guard now has two signature shoes with the brand, including the recently revealed Ja 2.
With the day ones behind you, getting up is the easy part.
— Nike Basketball (@nikebasketball) September 29, 2024
The JA 2 arrives 10.8. pic.twitter.com/M0VAG6Fwh5
In an Instagram post last week, Morant shared seven photos of him dunking. The post went viral, tallying over 695,000 likes.
Via Morant: “🆙 🆙 & Away!”
Nike Basketball commented on the post, writing, “I know the rim hate to see Ja coming 💀”
While he is still just 25 years old, Morant has already established himself as one of the most electric and athletic point guards in NBA history.
Morant does not have the individual or team accolades of other all-time greats in that category, but his career highlight tape is already one of the best.
Ja Morant plays but they keep getting better 🤯🍿 pic.twitter.com/Se6qPBXtcQ
— House of Highlights (@HoHighlights) August 21, 2024
In 257 career NBA games, Morant has averaged 22.5 points, 7.4 assists, and 4.8 rebounds on 47.2 percent shooting. The star point guard was selected second overall by Memphis in the 2019 NBA draft.
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Joey Linn is a credentialed writer covering the NBA and WNBA for On SI. Covering the LA Clippers independently in 2018, then for Fansided and 213Hoops from 2019-2021, Joey joined On SI to cover the Clippers after the 2020-21 season. Graduating from Biola University in 2022 with a Communication Studies degree, Joey served as Biola's play-by-play announcer for their basketball, baseball, softball, and soccer teams. Joey's work on Biola's broadcasts and in the classroom earned him the Outstanding Communication Studies Student of the year award in 2022. Joey covers the NBA full-time, primarily serving as a Clippers beat writer.