Report: The 49ers Agree to Sell 6 Percent of their Franchise

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Great timing.
The 49ers just agreed to sell roughly a 6 percent stake of their franchise which has been valued at a little more than $8.5 billion according to reports. This deal will create more than half a billion dollars for the 49ers owners.
Suddenly, the 49ers have more than enough cash to extend Brock Purdy's contract.
In the NFL, when a team signs a player, that team has to put that player's guaranteed money into an escrow account. Purdy's extension most likely will contain roughly $160 million in total guarantees. That's a lot of cash.
And the 49ers probably didn't have much liquidity before selling this stake in their franchise considering they also own two soccer teams -- Leeds United and Rangers FC. And those teams are expensive to run and maintain.
Now, if the 49ers and Purdy have agreed upon the terms of his deal, they actually can finalize it. This will be the most lucrative contract the 49ers ever have given to a player. They've never had to put this much money into an escrow account at one time before.
It seems more and more likely as time progresses that Purdy and the 49ers will announce an extension soon, perhaps as soon as OTAs in two weeks. Purdy recently showed up to Phase 1 which was an indication that he and the 49ers aren't far apart.
The 49ers could have sold this six percent stake three months ago before free agency started. Instead, they waited until mid-May. I think it's safe to assume this has everything to do with Purdy.
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Grant Cohn has covered the San Francisco 49ers daily since 2011. He spent the first nine years of his career with the Santa Rosa Press Democrat where he wrote the Inside the 49ers blog and covered famous coaches and athletes such as Jim Harbaugh, Colin Kaepernick and Patrick Willis. In 2012, Inside the 49ers won Sports Blog of the Year from the Peninsula Press Club. In 2020, Cohn joined FanNation and began writing All49ers. In addition, he created a YouTube channel which has become the go-to place on YouTube to consume 49ers content. Cohn's channel typically generates roughly 3.5 million viewers per month, while the 49ers' official YouTube channel generates roughly 1.5 million viewers per month. Cohn live streams almost every day and posts videos hourly during the football season. Cohn is committed to asking the questions that 49ers fans want answered, and providing the most honest and interactive coverage in the country. His loyalty is to the reader and the viewer, not the team or any player or coach. Cohn is a new-age multimedia journalist with an old-school mentality, because his father is Lowell Cohn, the legendary sports columnist for the San Francisco Chronicle from 1979 to 1993. The two have a live podcast every Tuesday. Grant Cohn grew up in Oakland and studied English Literature at UCLA from 2006 to 2010. He currently lives in Oakland with his wife.
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