Bills Central

No surprise as Bills' star Josh Allen boasts top-selling special jersey

Further accelerating his impressive momentum, Buffalo Bills' quarterback Josh Allen has the NFL's best-selling new jersey.
Richie Whitt|
Josh Allen of the Bills signals a game-clinching first down against the Jets in 2024.
Josh Allen of the Bills signals a game-clinching first down against the Jets in 2024. | Chris Pedota, NorthJersey.com / USA TODAY NETWORK via Imagn Images

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Buffalo Bills' quarterback Josh Allen can do no wrong these days. From his his offseason marriage to Hailee Steinfeld, to getting his own signature Snickers sauces, to last Sunday's heroic performance in the epic comeback win over the Baltimore Ravens, the reigning NFL MVP is riding one of the biggest, best personal waves in recent memory.

Before he takes the MetLife Stadium field Sunday against the New York Jets in an attempt to lead the Bills to a 2-0 start, Allen has another trophy for his mantle — the NFL's most popular new jersey.

MORE: Buffalo Bills 'Rivalries' uniforms bring icy white flair fans are loving

Last month the NFL, Nike and Fanatics unveiled new "Rivalries" uniform to be worn by selected teams in selected games this season. On Wednesday those jerseys officially went on sale, and immediately went through the roof.

According to the Sports Business Journal, "Rivalries" jerseys accounted for 80 percent of all sales to make it the company's highest-selling product launch ever. The No. 1 team jersey purchased was the San Francisco 49ers. The top-selling player jersey? Allen, of course.

And to think, Tom Brady originally tried to hate on the Bills' "icy" new look.

MORE: Patriots' legend Tom Brady trolls Bills' new uniforms in viral video

The Bills and Allen will wear their "Rivalries" uniforms Oct. 5 at Highmark Stadium against the New England Patriots. Considering Allen's momentum, the Bills will likely be 4-0 and he'll again be the MVP frontrunner for that Sunday night showcase in the new jerseys.

Josh Allen and Hailee Steinfeld on the red carpet before Super Bowl LIX
Josh Allen and Hailee Steinfeld on the red carpet before Super Bowl LIX | Kirby Lee-Imagn Images

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Richie Whitt
RICHIE WHITT

Richie Whitt has been a sports media fixture in Dallas-Fort Worth since graduating from UT-Arlington in 1986. His career is highlighted by successful stints in print (Fort Worth Star-Telegram, Dallas Observer), TV (NBC5) and radio (105.3 The Fan). During his almost 40-year tenure, he's blabbed and blogged on events ranging from Super Bowls to NBA Finals to World Series to Stanley Cups to Olympics to Wimbledons to World Cups. Whitt has been covering the NFL since 1989, and in 1993 authored The 'Boys Are Back, a book chronicling the Dallas Cowboys' run to Super Bowl XXVII.

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