Jaguar Report

Jaguars Prove They Are Finally Becoming a Draw

The Liam Coen era of the Jacksonville Jaguars is becoming a genuine national draw.
Jaguars fans celebrate after the Jaguars defeated the Chiefs 31-28 during a Monday Night NFL football game at EverBank Stadium, Monday, Oct. 6, 2025, in Jacksonville, Fla. [Doug EngleFlorida Times-Union]
Jaguars fans celebrate after the Jaguars defeated the Chiefs 31-28 during a Monday Night NFL football game at EverBank Stadium, Monday, Oct. 6, 2025, in Jacksonville, Fla. [Doug EngleFlorida Times-Union] | Corey Perrine/Florida Times-Union / USA TODAY NETWORK via Imagn Images

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JACKSONVILLE, Fla. -- The Jacksonville Jaguars have become more than just a good football team under new head coach Liam Coen.

Against the Kansas City Chiefs, the Jaguars showed that they are relevant on the national scale: for the first time in a long time, the Jaguars are a box-office draw.

Jaguars Draw Massive Ratings

"ESPN’s Week 5 matchup between the Chiefs and Jaguars (October 6, 8:15 p.m. ET) generated an audience of 22.3 million, continuing ESPN’s season-long trend of airing its most-watched Monday Night Football games since the franchise moved to the network in 2006 (more than 340 games). Now, five weeks into the season, ESPN has aired 3 of its Top 8 most-watched telecasts in that time period," ESPN said in a release.

"The Chiefs-Jaguars game ranks as ESPN’s sixth most-watched Monday Night Football game, joining Lions-Ravens in Week 3 (22,847,000 viewers) and Vikings-Bears in Week 1 (22,120,000 viewers) on the Top 8 list. Lions-Ravens remains fourth on the list, with Vikings-Bears now eighth."

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Jacksonville Jaguars wide receiver Travis Hunter (12) high-fives fans after the game of an NFL football matchup at EverBank Stadium, Monday, Oct. 6, 2025, in Jacksonville, Fla. The Jacksonville Jaguars edged the Kansas City Chiefs 31-28. [Corey Perrine/Florida Times-Union] | Corey Perrine/Florida Times-Union / USA TODAY NETWORK via Imagn Images

"In addition to being one of ESPN’s most-watched Monday Night Football games, the Chiefs-Jaguars also serves as ESPN’s most-watched Week 5 game in its MNF era, and was up 40% compared to Week 5 last season (Saints vs. Chiefs). ESPN’s audience peaked at 25.4 million viewers during the Jaguars' game-winning drive (11:00 – 11:15 p.m.)."

The fact the Jaguars were playing the Chiefs certainly had a lot to do with these ratings, but the Jaguars deserve credit, too. They entered the game with a 3-1 record and as one of the NFL's biggest surprises this season, and their chaotic win over the Chiefs should propel them into another level of media attention.

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Jacksonville Jaguars wide receiver Travis Hunter (12) scrambles for a game-winning touchdown during the fourth quarter of an NFL football matchup at EverBank Stadium, Monday, Oct. 6, 2025, in Jacksonville, Fla. The Jacksonville Jaguars edged the Kansas City Chiefs 31-28. [Corey Perrine/Florida Times-Union] | Corey Perrine/Florida Times-Union / USA TODAY NETWORK via Imagn Images

The Jaguars and their fans also created a dynamic atmosphere that was felt by the staff, the players, and anyone else watching.

"I think that's probably that, like, I've only been here a year, but that that was the most like, that was the most electrified I've ever seen the stadium," Jaguars cornerback Jarrian Jones told us in the locker room this week. "Like that was like one of those atmospheres, like, when I ran out and I seen everybody, I kind of got chills a little bit. I was like, Okay, this is Jacksonville. This is what Jacksonville needed. And I think we bringing it back."

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John Shipley
JOHN SHIPLEY

John Shipley has been covering the Jacksonville Jaguars as a beat reporter and publisher of Jaguar Report since 2019. Previously, he covered UCF's undefeated season as a beat reporter for NSM.Today, covered high school prep sports in Central Florida, and covered local sports and news for the Palatka Daily News. Follow John Shipley on Twitter at @_john_shipley.

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