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What the Rams Signing Davante Adams Means for the 49ers

The NFC West just became a much tougher division.
Grant Cohn|
New York Jets wide receiver Davante Adams (17) celebrates after getting on the scoreboard first with a first quarter touchdown, Sunday, December 22, 2024, in East Rutherford.
New York Jets wide receiver Davante Adams (17) celebrates after getting on the scoreboard first with a first quarter touchdown, Sunday, December 22, 2024, in East Rutherford. | Kevin R. Wexler-NorthJersey.com / USA TODAY NETWORK via Imagn Images

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San Francisco 49ers

The NFC West just became a much tougher division.

The Los Angeles Rams signed wide receiver Davante Adams to a two-year $46 million contract on Sunday according to ESPN's Adam Schefter. This is not good news for the 49ers.

I'm not saying the 49ers should have signed Adams. They're one of the oldest teams in the league and they need to get younger and more cost-efficient as a result of lots of bad decisions they've made the past few years.

But the 49ers currently are gutting their team while the Rams go all-in. No other team played the Eagles tougher than the Rams did in the playoffs, and now they have arguably the best wide receiver duo in the NFL between Adams and Puka Nacua. They just might be better than the Eagles now.

Meanwhile, the 49ers' big move this offseason probably will be a contract extension for Purdy and maybe George Kittle, too. Which means they're not getting better while the Rams are making giant leaps forward.

So the 49ers probably can forget about winning the division next season or honestly competing for the Super Bowl. They're taking a reset season to balance their finances so they hopefully can be ready to compete in 2026.

Which means they should lower ticket prices. Be honest with the fans. Don't sell hope that isn't realistic. The 49ers are taking a strategic step back so they can hopefully take two steps forward in 2026.

That's the truth.

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Grant Cohn
GRANT COHN

Grant Cohn has covered the San Francisco 49ers daily since 2011. He spent the first nine years of his career with the Santa Rosa Press Democrat where he wrote the Inside the 49ers blog and covered famous coaches and athletes such as Jim Harbaugh, Colin Kaepernick and Patrick Willis. In 2012, Inside the 49ers won Sports Blog of the Year from the Peninsula Press Club. In 2020, Cohn joined FanNation and began writing All49ers. In addition, he created a YouTube channel which has become the go-to place on YouTube to consume 49ers content. Cohn's channel typically generates roughly 3.5 million viewers per month, while the 49ers' official YouTube channel generates roughly 1.5 million viewers per month. Cohn live streams almost every day and posts videos hourly during the football season. Cohn is committed to asking the questions that 49ers fans want answered, and providing the most honest and interactive coverage in the country. His loyalty is to the reader and the viewer, not the team or any player or coach. Cohn is a new-age multimedia journalist with an old-school mentality, because his father is Lowell Cohn, the legendary sports columnist for the San Francisco Chronicle from 1979 to 1993. The two have a live podcast every Tuesday. Grant Cohn grew up in Oakland and studied English Literature at UCLA from 2006 to 2010. He currently lives in Oakland with his wife.

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