Titans Tease Rebrand With Marketing Stunt

Among the almost constant noise surrounding the Tennessee Titans franchise this offseason has been a low, rumored hum regarding a supposed impending rebrand. That hum recently exploded into a shout when Fanatics supposedly (accidentally) leaked the team's new logo on a listing for a plush football online.

The Titans themselves were radio silent about the now expected overhaul since then; of course, that didn't stop fans from hitting their graphic design suites and drumming up a number of concepts to throw around the fanbase's echo chambers as folks waited on anything official in the meantime.

Now, according to an image posted by a passerby Titans fan in the Nashville area, the organization is finally starting to push the rock down the hill themselves. The Titans, it seems, are planning some sort of reveal towards the middle of March.

An Incoming Rebrand Reveal

The aforementioned image captured a billboard with a light blue, threaded background, boasting the same three stars featured both in the team's current logo and more prominently featured on the apparent new one.

In addition to the stars (and their navy blue color) is a tagline of sorts that reads "03.12.26." For those Titans fans that have tirelessly speculated and asked about the team's aesthetic update, the wait may have been assigned an expiration date, at last.

Tennessee Titans quarterback Cam Ward (1) | Denny Simmons-USA TODAY Network via Imagn Images

That is, if the rebrand reveal is what's being teased here. It's hard to imagine what else Tennessee could possibly be alluding to here, though, especially with the noise from the team's audience that has undoubtedly risen to the higher offices of the Titans' brass like cloud of blue smoke.

A visual overhaul may have little to nothing to do with the product a team puts on the field, but for a franchise long-tired and with failures tied to their current look, the update may represent more than what meets the eye at first.

An Update That Means More

With Robert Saleh taking over at the top and Cam Ward looking like the most permanent option Tennessee has seen under center since Ryan Tannehill, the Titans team feels different than it has in a long while, and in the best way.

Matching that "vibe shift, if you will, with an equally raucous visual switch-up is only fitting for a team looking to bury their past (and recent) failures and redeem the faith of their fanbase. If the Titans are ramping up to a grand branding revival, the Titans faithful should be fully behind a franchise ready to change now only how they're represented, but how they're seen.

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