NBA Star Ja Morant Makes New Announcement

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Memphis Grizzlies star Ja Morant has been working hard this summer to make his long awaited return to the court when next season begins. Playing just nine games last season, Morant is determined to have a big year and lead his Grizzlies back to the NBA Playoffs.
While rehabbing his shoulder injury his been the top priority for Morant this summer, he has still been very active off the court, particularly with Nike. This includes a new announcement from the star point guard and his management team on Tuesday that the Nike Ja 1 "Reverse Scratch" sneakers are now available for purchase.
New 1️⃣2️⃣ heat out 🔥🔥 pic.twitter.com/bFwEt5HOoO
— LIFT Sports (@LIFTSPORTSMNGMT) July 1, 2024
Morant reposted this announcement from his agency, as the highly anticipated release of these new shoes has arrived. The Nike website where the shoes can be purchased includes a detailed breakdown of the inspiration behind this edition of the Ja 1, along with performance details:
"Ja Morant became the superstar he is today by repeatedly sinking jumpers on crooked rims, jumping on tractor tires and dribbling through sun-stained traffic cones in steamy South Carolina summers. The Ja 1 is a testament to his rise," Nike writes. "With Air Zoom cushioning, it supports bunny hops and hyper speed without sacrificing comfort, so that you can control your own destiny on the court, Ja-style. This special design pays homage to Ja’s favorite dunk and his organization’s heritage."
Approach with caution ⚠️
— Foot Locker (@footlocker) July 1, 2024
The Nike Ja 1 'Reverse Scratch' is now available online.https://t.co/Jst9rMPegP pic.twitter.com/Fjsh6Hjc18
One of Nike's most popular athletes, Morant has had incredible success with his first signature sneaker, and continues to work alongside Nike to create exciting new editions like this "Reverse Scratch" pair.
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Joey Linn is a credentialed writer covering the NBA and WNBA for On SI. Covering the LA Clippers independently in 2018, then for Fansided and 213Hoops from 2019-2021, Joey joined On SI to cover the Clippers after the 2020-21 season. Graduating from Biola University in 2022 with a Communication Studies degree, Joey served as Biola's play-by-play announcer for their basketball, baseball, softball, and soccer teams. Joey's work on Biola's broadcasts and in the classroom earned him the Outstanding Communication Studies Student of the year award in 2022. Joey covers the NBA full-time, primarily serving as a Clippers beat writer.