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Why the 49ers Have to Extend Brandon Aiyuk's Contract

Remember, the 49ers gave Deebo Samuel a three-year, $71.55 million contract two years ago.
Sep 10, 2023; Pittsburgh, Pennsylvania, USA; San Francisco 49ers wide receiver Deebo Samuel (19)
Sep 10, 2023; Pittsburgh, Pennsylvania, USA; San Francisco 49ers wide receiver Deebo Samuel (19) | Gregory Fisher-USA TODAY Sports

The 49ers are playing hardball with Brandon Aiyuk.

They want him to think they have leverage in their current contract-extension negotiations. Want him to think they could trade him to another team if he demands too much money and that 49ers fans will understand if he's gone.

They're bluffing.

The 49ers have no choice but to extend Aiyuk's contract and privately they have to understand that. And the reason is quite simple: They extended Deebo Samuel's contract, and Aiyuk is clearly better than him.

Remember, the 49ers gave Samuel a three-year, $71.55 million contract two years ago when he was coming off the only 1,000-receiving-yard season of his five-year career. Compare him to Aiyuk, who has increased his production every year of his career, and has had back-to-back 1,000-yard-receiving seasons. Aiyuk's resume is simply better than Samuel's was when he got extended.

In addition, Aiyuk is more durable than Samuel, stays in better shape than Samuel and practices harder than Samuel. So if Samuel is a captain who's worth nearly $24 million per season, than Aiyuk should be a captain as well who's worth more than $24 million per season.

Aiyuk is more important to the future of the franchise than Samuel. Aiyuk is a foundational player, someone they can build around for a long time. He's one of the youngest leaders on the team, and he has outstanding chemistry on the field with Brock Purdy.

So if the 49ers trade any of their wide receivers, it has to be Samuel. Trading Aiyuk instead would be organizational malpractice.


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Grant Cohn
GRANT COHN

Grant Cohn has covered the San Francisco 49ers daily since 2011. He spent the first nine years of his career with the Santa Rosa Press Democrat where he wrote the Inside the 49ers blog and covered famous coaches and athletes such as Jim Harbaugh, Colin Kaepernick and Patrick Willis. In 2012, Inside the 49ers won Sports Blog of the Year from the Peninsula Press Club. In 2020, Cohn joined FanNation and began writing All49ers. In addition, he created a YouTube channel which has become the go-to place on YouTube to consume 49ers content. Cohn's channel typically generates roughly 3.5 million viewers per month, while the 49ers' official YouTube channel generates roughly 1.5 million viewers per month. Cohn live streams almost every day and posts videos hourly during the football season. Cohn is committed to asking the questions that 49ers fans want answered, and providing the most honest and interactive coverage in the country. His loyalty is to the reader and the viewer, not the team or any player or coach. Cohn is a new-age multimedia journalist with an old-school mentality, because his father is Lowell Cohn, the legendary sports columnist for the San Francisco Chronicle from 1979 to 1993. The two have a live podcast every Tuesday. Grant Cohn grew up in Oakland and studied English Literature at UCLA from 2006 to 2010. He currently lives in Oakland with his wife.

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