WATCH: Bills vibe out, dance to beloved song during Week 3 thrashing of Jaguars

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The Buffalo Bills came out of their cage and did just fine in their Week 3 win over the Jacksonville Jaguars, with six different players reaching paydirt in a 47-10 win that most certainly left the away team wondering “How did it end up like this?”
It was a euphoric night for members of the Buffalo faithful in attendance at Highmark Stadium, as the Bills got off to a dominant start and didn’t look back. The team had a 34-3 lead at halftime, with quarterback Josh Allen finishing the first two frames with 247 passing yards and four touchdowns. Jacksonville could have mounted a comeback, in theory, but it hadn’t shown interest in playing competent football to that point, putting the Bills on easy street in the second half.
Related: What Bills HC Sean McDermott said about Tyler Bass following Week 3 win
The commanding halftime lead put the home crowd in a good mood when the team played Mr. Brightside, an early 21st-century alternative rock song by The Killers, in the second half; the crowd expectedly sang along to the bop, with some members of Buffalo’s offense even feeding off the energy and dancing along to the song during a commercial break. Tight end Dalton Kincaid, wide receiver Mack Hollins, and running back James Cook were among the players who humorously danced to the song, with News 8 WROC’s AJ Feldman posting a video of the good ol’ fashioned vibe session on Twitter on Tuesday afternoon.
The #Bills have started to do a crowd sing-along to Mr. Brightside in the second half of games.
— AJ Feldman (@AJFeldmanTV) September 24, 2024
Up four TDs, Dalton Kincaid got to be the lead singer.
With Dawson Knox and Spencer Brown backing him up.
Mack Hollins on air guitar.
And James Cook as a dancer.#BillsMafia pic.twitter.com/3uKpJpl0hL
First released in 2003, Mr. Brightside has carved out a relatively significant spot in the cultural zeitgeist over the past two decades; it’s simply one of those songs that’s permeated through the last few generations, an unforgivingly catchy tune that’s remained popular for over 20 years for good reason. It’s a song guaranteed to get a crowd going, even when that crowd includes athletes engaging in a recognized NFL game.
The clip, in a more romantic sense, is an encapsulation of the culture currently present at One Bills Drive; members at all levels of the organization have spoken about its ‘be you with us’ mentality, telling players to be themselves as they play alongside their teammates toward a common goal. If the Bills are taking care of business on the field (as they were on Monday), the brass has no issue with players jamming out to a bop alongside 70,000 fans.
Per Feldman, Buffalo playing Mr. Brightside in the second half is a new tradition; if the team’s start to the 2024 season is any indication, it could have plenty more opportunities to dance to the tune amidst blowouts throughout the rest of the campaign.
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