SI
Jeff Watters

Jeff Watters

Joined: Feb 9, 2025

An award-winning author at just six years old (it’s true!), Jeff has parlayed early-life accolades into a prominent role in the sports betting and prediction market content space with Sports Illustrated. He leads a talented team of expert analysts and product reviewers that delivers industry-best experiences to North American sports bettors and traders. Jeff joined SI in 2024 and has since been a driving force in enhancing the team’s sports betting and trading coverage. With his inventive mindset and relentless pursuit of "best-in-class" content, Jeff ensures SI readers have access to unparalleled analysis that’s comprehensive, unbiased, and well-researched. Jeff’s primary goal is to give new and casual bettors and traders the confidence they need to come to their own conclusions when deciding how and where to wager on sports event outcomes online. Before joining the SI team, Jeff was the senior editor at Covers, where he laid much of the groundwork for the brand’s commercial sports betting content strategy. Known for his industry knowledge and product expertise, Jeff has been a leading voice with his coverage of legal sports betting markets like New York, Ohio, and Ontario. An avid bettor and trader himself, Jeff is a strong proponent of line shopping and sticking with a consistent, manageable unit size. He primarily wagers and trades on NHL, NFL, and MLB player props and cites Kalshi, Polymarket, bet365, and DraftKings as his most-used betting and prediction market apps. Jeff holds a BBA from St. Francis Xavier University. His work has been featured in Newsweek and referenced in news media outlets like the Calgary Herald, Financial Post, and Toronto Sun. The Nova Scotia native has crafted and edited over 400 articles and guides across the sports, iGaming, prediction market, e-learning, and software industries since 2020.