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Jeff Watters
Joined: Feb 9, 2025
An award-winning author at just six years old (it’s true!), Jeff has parlayed early-life accolades into a prominent role in the sports betting content space with Sports Illustrated. As content manager, he leads a talented team of expert betting analysts and sportsbook reviewers focused on delivering industry-best experiences to North American bettors. Jeff joined SI in 2024 and has since been a driving force in enhancing the team’s sports betting coverage. With his inventive mindset and relentless pursuit of "best-in-class" content, Jeff ensures SI readers have access to unparalleled betting analysis that’s comprehensive, unbiased, and well-researched. Jeff’s primary goal is to give new and casual bettors the confidence they need to come to their own conclusions when deciding how and where to bet online. Before joining the SI team, Jeff was a senior editor at Covers, where he laid much of the groundwork for the brand’s commercial sports betting content strategy. Known for his industry knowledge and product expertise, Jeff has been a leading voice with his coverage of burgeoning legal sports betting markets like New York, Ohio, and Ontario. An avid bettor himself, Jeff is a strong proponent of line shopping and sticking with a consistent, manageable unit size. He primarily wagers on MLB, NFL, and NHL player props and cites bet365, Pinnacle, and Sports Interaction as his most-used sportsbooks. Jeff holds a BBA from St. Francis Xavier University. His work has been featured in Newsweek and referenced in news media outlets like the Calgary Herald, Financial Post, and Toronto Sun. The Nova Scotia native has crafted and edited over 400 articles and guides across the sports, iGaming, e-learning, and software industries since 2020.
