Bills announce that Labatt will have scenic section with views in new Highmark stadium

Buffalo Bills tailgate watch Ken Johnson, also known as, Pinto Ron, get sprayed with ketchup and mustard in the Hammer Lot in Orchard Park on Sept. 23, 2024. | Tina MacIntyre-Yee/Democrat and Chronicle / USA TODAY NETWORK via Imagn Images

The Bills and Labatt announced a continuation of their long stadium partnership for the new Highmark stadium opening for the 2026 season.

The partnership adds a new element for the new Bills digs, providing a dedicated space for Labatt fans to hang out in-stadium while enjoying a scenic view of downtown Buffalo.

Labatt Blue at new Highmark — Labatt Blue ready for fun at new Highmark Stadium | FIFCO Labatt

In the new stadium, there will be a Labatt Deck that has scenic views of downtown Buffalo and Lake Erie. Labatt also plans to continue their usual fun gameday and tailgate activations around the stadium for fans to enjoy Throwback Tea and Labatt Blue Zubaz cans.

Labatt and the Bills have executed several fan-friendly activations in recent years, including the On the Hunt Inflatable Blue Light Can Scavenger Hunt, a Bills' Fan Mural Contest, and the Labatt Scoreboard Square.

"We're proud to continue standing beside this team and this community. We look forward to building unforgettable moments with Bills Mafia for years to come, "said Guillermo Sanchez, Vice President of Marketing at Labatt USA."

buffalo bills tailgate — A pickup is decorated with a Bills fan dummy and flags on Nov. 3, | Tina MacIntyre-Yee/Democrat and Chronicle / USA TODAY NETWORK via Imagn Images

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