Jerry Jones sets high expectations for Dak Prescott after big deal

The pressure is on for Prescott to deliver on the field and lead the team to a Super Bowl victory, validating both his contract and Jones' confidence in his ability.

Kyle Terada-Imagn Images

It's now or never for Dallas Cowboys owner and general manager Jerry Jones who recently made a bold statement on 105.3 The Fan, connecting the success of quarterback Dak Prescott's contract to the team's ultimate goal of winning a Super Bowl.

When asked if the Cowboys needed to win a Super Bowl for Prescott's contract to be considered a success, Jones drew upon the team's history.

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"Any time that we've ever made players the highest-paid player, key players, such as Troy Aikman, the most highest-paid player in the game, we won Super Bowls," Jones said.

Cowboys owner Jerry Jones when asked on @1053thefan if Dallas needs to win a Super Bowl for Dak Prescott's contract to be a success: "Any time that we've ever made players the highest-paid player, key players, such as Troy Aikman, the most highest-paid player in the game, we won…

— Jon Machota (@jonmachota) September 10, 2024

Jones' comments emphasize his belief in the direct relationship between investing in top talent and achieving championship success. He references Troy Aikman's 8-year, $44,000,000 contract in 1993 and the subsequent Super Bowl victories to set a high standard for Prescott.

While Jones didn't explicitly state that a Super Bowl win is the sole measure of Prescott's contract success, his emphasis on the historical correlation creates a clear expectation.

The message is clear: the Cowboys' significant investment in Prescott is tied to their aspirations for another championship.

The pressure is on for Prescott to deliver on the field and lead the team to a Super Bowl victory, validating both his contract and Jones' confidence in his ability to elevate the Cowboys to the highest level of success.

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