Bills Central

Josh Allen to wear special fan-designed hat before Bills vs. Ravens season opener

The hat will be the first of nine custom pieces designed by patients at Oishei Children's Hospital, with each piece being auctioned off to benefit the Patricia Allen Fund.
Alex Brasky|
Buffalo Bills quarterback Josh Allen signs autographs as children scream his name at the end of Buffalo Bills training camp at St. John Fisher University in Pittsford on July 23, 2025.
Buffalo Bills quarterback Josh Allen signs autographs as children scream his name at the end of Buffalo Bills training camp at St. John Fisher University in Pittsford on July 23, 2025. | Tina MacIntyre-Yee/Democrat and Chronicle / USA TODAY NETWORK via Imagn Images

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Quarterback Josh Allen’s entrance on game days typically features a smile and his patented thumbs up sign to the cameras that follow him as he enters the Buffalo Bills’ locker room hours before each game.

This season, there will be an addition to his pre-game routine, as Allen is set to don the first of nine custom hats before Buffalo’s Week 1 matchup with the Baltimore Ravens. And these aren’t just any custom lids. Each hat will be designed by patients at Oishei Children’s Hospital, with this Sunday’s created by five-year-old Jaxson.

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After wearing each hat, which have been produced as part of his partnership with New Era, Allen will them auctioned off with proceeds benefitting the Patricia Allen Fund, which benefits the critical care teams at OCH.

Josh Allen and fan
Jul 27, 2018; Pittsford, NY, USA; Buffalo Bills quarterback Josh Allen (17) signs an autograph for a young fan after a training camp session at St. John Fisher College | Mark Konezny-Imagn Images

The hat series is another in a long line of Allen’s commitments to Oishei and one of the first after he expanded upon an endorsement deal with New Era, becoming the company’s first ambassador and Director of Billustration. The deal includes an investment stake in the company.

"Buffalo has become home for me, and giving back to the community through my partnership with New Era means a lot," said Allen upon announcing the deal in July. "The long-term partnership we have built over the years is personal.

“I believe in the brand and where we are going. In my new role as Director of Billustration, I want to create something that connects football, fashion and the amazing kids who inspire me every day."

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Alex Brasky
ALEX BRASKY

Alex Brasky is editor of Bills Digest and host of the Buffalo Pregame podcast. He has been on the Bills beat the past six seasons and now joins Sports Illustrated hoping to expand his coverage of Buffalo’s favorite football team.

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