Buffalo Bills' WR deserves more targets, could help ignite struggling passing game

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It’s about time Tyrell Shavers got his due.
The former undrafted free agent has finally found a full-time spot on the Buffalo Bills’ 53-man roster, but based upon his performance in limited chances this year, he deserves more run than he’s gotten throughout the regular season.
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Big-play potential
Shavers has displayed deep-threat ability this year, with four catches of his 15 receptions this season going for 20-plus yards, including a 32-yard grab against the Philadelphia Eagles on Sunday. Shavers went up to get a contested catch to record the downfield reception, as he has a few other times when given the chance throughout the 2025 campaign.
Tyrell Shavers made the catch! 😯
— FOX Sports: NFL (@NFLonFOX) December 28, 2025
📺: FOX pic.twitter.com/GbRgDXG3El
The Bills’ WR is averaging an impressive 10.7 yards per target this season, which is second-best on the team, trailing only tight end Dalton Kincaid (11.4). His 16.3 yards per reception is first on the team by a pass catcher with at least seven receptions.
The problem is, despite being on the field for 41% of the team’s offensive snaps, which is third-most among the team’s WR group, he has seen only 23 targets on the year. That is eighth-most on the team, behind running back Ty Johnson.
For a team that has been desperate for added deep threats this season, Shavers could very well be the option the Bills have been looking for all year. With the playoffs coming up quickly, it’s time they turned him loose moving forward.
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New look
Along with Shavers’ big catch, Brandin Cooks recorded a breakthrough effort against the Eagles. The midseason addition finished the win with 101 yards receiving, his most in a single game since Week 10 of the 2023 season.
It had been a rough start for Cooks with the Bills up until that point, as he had recorded a couple of critical drops in his first few games with the team. But what he showed on Sunday was a consistent ability to get open over the top, recording a 50-yard as well as a 36-yard reception along the way.
ALLEN TO COOKS! BILLS MOVIN'!
— NFL (@NFL) December 29, 2025
PHIvsBUF on FOX/FOX Onehttps://t.co/HkKw7uXnxV pic.twitter.com/s713Ez1Vld
As the Bills approach the season’s final stretch, it would behoove them to start targeting the downfield duo of Cooks and Shavers a bit more in the passing game in hopes of opening things up and creating more big plays through the air.
What Khalil Shakir offers in the screen game is all well and good. And when Kincaid is on the field, his big-play ability is second to none. But as far as the wide receiver corps is concerned, the Bills need more. And they may have found it with the combination of Cooks and Shavers.
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Alex Brasky is editor of Bills Digest and host of the Buffalo Pregame podcast. He has been on the Bills beat the past six seasons and now joins Sports Illustrated hoping to expand his coverage of Buffalo’s favorite football team.
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