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Brian Schottenheimer aims to build ‘greatest culture in professional sports'

Brian Schottenheimer wants the Dallas Cowboys to strive for greatness.
Randy Gurzi|
Dallas Cowboys coach Brian Schottenheimer during training camp at the River Ridge Playing Fields.
Dallas Cowboys coach Brian Schottenheimer during training camp at the River Ridge Playing Fields. | Jason Parkhurst-Imagn Images

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Ever since being selected as the head coach of the Dallas Cowboys, Brian Schottenheimer has preached one thing consistently—culture.

He believes winning starts with building the right environment where they encourage teamwork and growth. On Thursday, he expanded on his thoughts and laid out a lofty goal.

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Schottenheimer says he wants his team to be known for housing the “greatest culture in professional sports.”

He admitted that was “saying a lot,” but added that it’s no different than saying they want to win Super Bowls. The rookie head coach added that everyone needs to have a standard, and for him he expects his organization’s version of standard to be the best.

MORE: Brian Schottenheimer sends clear message on Cowboys offensive identity

Schottenheimer also expressed the need to be authentic. He said it’s a “recipe for disaster” when coaches attempt to be someone they’re not.

Dallas Cowboys head coach Brian Schottenheimer reacts while speaking to the media at a press conference
Dallas Cowboys Head Coach Brian Schottenheimer reacts while speaking to the media at a press conference | Tim Heitman-Imagn Images

Since being hired, Schottenheimer has won people over with this authentic approach. He credits that to some advice he got from his father, legendary coach Marty Schottenheimer, who told him to never change no matter what job he got.

We’ll have to wait to see if the Cowboys truly transform their culture but once again, Coach Schotty is impressing with his vision.

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Randy Gurzi
RANDY GURZI

Randy Gurzi is a graduate of Arizona State and has focused on NFL coverage since 2014.

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