Jerry Jones embraces Cowboys' villain role in NFL with latest comments

The Dallas Cowboys are the biggest market in the NFL, and team owner Jerry Jones isn't worried about how the team gets there.

Dallas Cowboys owner Jerry Jones smiles as he answers questions during a press conference at Ford Center at The Star. | Matthew Emmons-Imagn Images

The Dallas Cowboys are always in the headlines, and the more team owner, Jerry Jones, speaks, the more you understand why.

A franchise that has long been known as "America's Team" will soon have a new documentary on Netflix dropping later this month about the franchise's iconic run in the 1990s.

On Monday night, the documentary got the star treatment with its premiere in Los Angeles. During the event, Jones spoke with those in attendance about how the rest of the world may see the Cowboys.

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During the conversation, Jones said he cares about the fans who want to see the team succeed and those who want to see the team lose badly.

Cowboys owner Jerry Jones at The Egyptian Theatre Hollywood for the premiere of the Netflix series “America’s Team”:

“We have a very big following, both the ones that want to see us get our ass kicked and the ones that want to see us win.” pic.twitter.com/yZcAemS46e

— Jon Machota (@jonmachota) August 12, 2025

Love or hate the team, Jones said the interest in the franchise is really all that matters. Basically, these comments were something that we have all known for a long time, but the quiet part has now been said out loud.

Jones has been in the headlines for all the wrong reasons for the last few offseasons. The front office's inability to make a deal with their star players will bring attention.

MORE: Cowboys legend sounds off on Micah Parsons, Jerry Jones contract debacle

However, maybe that is all on purpose.

The Cowboys move the needle, and it appears Jones is the one pulling the strings as we all craft headlines for the most popular team in the league.

Dallas Cowboys owner Jerry Jones waves to fans before the game against the Jacksonville Jaguars at TIAA Bank Field. | Melina Myers-Imagn Images

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